Thursday, November 30, 2023
HomeAdvertisingLeo Burnett’s Chaka Sobhani in shock swap to high DDB worldwide function

Leo Burnett’s Chaka Sobhani in shock swap to high DDB worldwide function


It’s been a fairly stellar yr for Leo Burnett, within the UK at the very least, however that is what it didn’t want: extremely rated international CCO and London inventive boss Chaka Sobhani (beneath) is leaving the Publicis-owned company to affix Omnicom’s DDB Worldwide as president and worldwide CCO. World CCO Ari Weiss left two weeks in the past to arrange his personal company.

“Worldwide” in Sobhani’s new title is attention-grabbing. Does this imply that adam&eveDDB CCO Richard Brim, presently spending time within the US the place A&E has taken over DDB New York, is being lined up for the US-based international function? He would possibly, after all, see Sobhani’s arrival as an issue.

DDB international CEO Alex Lubar says: “(Sobhani’s) vitality is infectious, her drive is relentless, and her dedication to delivering excellent inventive merchandise for her purchasers is unquestionable. She is the kind of chief that makes you need to be, make, and do all the things higher.” Sobhani joins in January, suggesting the transfer has been within the offing for some time.

Leo Burnett UK CEO and Publicis.Poke boss Charlie Rudd says: “We want Chaka all the easiest in her new function and thank her for her contribution to Leo London’s success. We’re lucky to have nice power in depth in our inventive division and can be saying our plans very shortly.”

Rudd sounds as imperturbable as ever however he has loads on his plate attempting to show spherical Publicis.Poke in addition to overseeing Leo Burnett and Fallon. Burnett can also be ready to listen to if it’s gained Vodafone towards McCann. Possibly this may kick off the normal spherical of finish of yr company musical chairs.

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