Barrett has been instrumental in company development and leads a lot of GS&P’s largest and most pivotal purchasers. With a consumer retention fee of 100% since 2014, she has fueled the company’s common consumer tenure of seven years. She has enabled pitchless enterprise wins over time, most lately Comcast Enterprise, Idorsia, Califia Farms, One Medical, Oura, Lidl and Bic razors. The company is defending the BMW account, which the model put right into a procurement-mandated assessment earlier this 12 months.
In her new place, Barrett desires GS&P to take an much more aggressive method to new enterprise and leverage expertise—together with AI—to reply more durable questions and do extra fascinating work, prefer it did lately with its “Dream Tapestry” on the Dali Museum, an interactive expertise the place guests can flip their goals into artwork utilizing OpenAI’s Dall-E.
“Technique is extra vital than ever, and we have now the most effective strategists on this planet. Our choices, corresponding to [creative branding experience] Model Camp, assist purchasers put together for and react to the way forward for their corporations, articulate their objective and evolve their manufacturers,” mentioned Barrett.
Over the previous few years, Barrett and the company have welcomed again boomerang purchasers, together with HP and Actually. She helps set up deep consumer relationships, together with with Doug Sweeny, now the CMO of Oura.
“Leslie and I’ve labored collectively thrice on vastly totally different manufacturers over 12 years—at Nest and most lately at One Medical and Oura,” mentioned Sweeny in a press release. “She has the innate skill to unravel issues shortly, to problem and rally purchasers whereas incomes their respect.”
A push for variety
GS&P, an Omnicom company, has lengthy championed variety and bringing new voices into the trade.
In 2022, GS&P created an in-house promoting college referred to as The Academy at GS&P, which trains expertise tuition-free. The objective for the college is to extend the variety of expertise by together with these from totally different socioeconomic backgrounds, and the inaugural class was 74% folks of shade.
“We’ve at all times championed variety as a result of we do our greatest work and are our greatest selves once we mirror the audiences that we have now the privilege of representing,” mentioned Barrett. “Like most individuals, we’re on the journey. We’re learners and listeners and attempt to be our greatest.”
