When Procter & Gamble approached Hannah Fishman’s company to place collectively a Pleasure marketing campaign, she was not excited about tying self-disclosure to a timeline. Directing a room stuffed with senior Gray Group executives away from safely spotlighting one other linear popping out story, the ECD pointed to a common expertise throughout the LGBTQ+ neighborhood that had but to be neatly articulated in media: “the pause.”
“I take this as a right as a result of it’s my actuality, however I instructed a room stuffed with actually senior people that I really come out greater than as soon as a day,” mentioned Fishman, now CCO of London-based company The&Partnership,…
