This yr, Lidl has entered the Christmas cute-off with its personal Christmas character, within the type of the lovely but expressionless Lidl Bear.
The bear’s journey begins when a dad unintentionally shrinks his Lidl jumper within the wash, and his daughter has the thought of placing it on her favorite teddy bear.
The stuffed toy shortly finds fame within the aisles of the grocery store, earlier than changing into the face of its festive marketing campaign. However amid the highs and lows of prompt fame, he finally comes to grasp the issues that actually matter at Christmas time.
Shifting away from the merch-heavy strategy taken by most manufacturers, you received’t discover the Lidl Bear on the market in any of the grocery store’s shops. As a substitute, he has offered the inspiration for Lidl’s new Christmas charitable drive.
Lidl Bear’s Toy Financial institution is a nationwide donation initiative, which features a £125,000 donation from the model, and can present new and unwrapped toys and video games to kids throughout the UK by the Neighbourly group community.
Amid the broader context of the price of dwelling disaster, the grocery store has additionally dedicated a further £125,000 to charitable work throughout the festive interval, together with the donation of over a million meals!
