Abstract
This App of the Week highlighted E-mail on Acid—a complete electronic mail testing and optimization platform designed to assist electronic mail entrepreneurs be sure that their electronic mail campaigns render correctly throughout numerous electronic mail purchasers, gadgets, and browsers.
By Lisa Heay, Director of Enterprise Operations at Heinz Advertising and marketing
In case you’ve adopted together with me in any respect this 12 months, you’ll know I’ve been on a journey to optimize and refine our electronic mail deliverability. We talked about how your viewers, the content material, and the know-how behind all of it come collectively to find out in case your emails might be learn.
We additionally talked about some instruments that can assist – Mail-Tester and MX Toolbox and Google Postmaster.
Right here’s one other essential instrument we use to make sure our emails look their finest – E-mail on Acid.
You probably have been on this position for a few years like I’ve, chances are you’ll bear in mind a time (what appears like 100 years in the past) when to check the emails you despatched, you needed to actually ship them to your self and your many various electronic mail addresses. I’d ship it to my Gmail deal with, my Hotmail, my Outlook. I’ve even despatched to associates who I knew had Apple merchandise, with questions like “Does this electronic mail look good?” “Does the formatting look okay?” “Is all the things lined up the place it must be?”
Evidently, a instrument like this is able to have saved the early-career model of myself a variety of time, and it’s one thing that each Advertising and marketing Operations skilled ought to have of their arsenal now.
What’s it?
E-mail on Acid is a complete electronic mail testing and optimization platform designed to assist electronic mail entrepreneurs be sure that their electronic mail campaigns render correctly throughout numerous electronic mail purchasers, gadgets, and browsers. It offers a collection of instruments and companies that help in enhancing the deliverability and look of promoting emails.
Key options
Key options of E-mail on Acid embody:
E-mail Testing Throughout A number of Environments. It permits customers to preview how their emails will seem in 100+ completely different electronic mail purchasers (comparable to Gmail, Outlook, Apple Mail, and many others.), browsers, and gadgets (desktop, cell, tablets). This helps in figuring out and fixing any rendering points within the design and format which will come up.
URL Validation. It checks hyperlinks and pictures inside emails to make sure they’re working appropriately and gained’t result in damaged or inaccessible content material.
Spam and Deliverability Testing. It checks emails in opposition to numerous spam filters and offers suggestions on potential deliverability points. This ensures emails usually tend to attain the recipient’s inbox and never be flagged as spam.
E-mail Analytics. This lets you higher perceive how readers are participating along with your emails. It affords analytics past opens and clicks you usually get in your electronic mail advertising platform. Here’s a preview of their reporting capabilities.
Accessibility Testing. The platform helps in evaluating the accessibility of emails for people with disabilities. It identifies any potential accessibility points and offers suggestions for enchancment—issues like colour distinction ratio, hyperlink underlining, and many others.
How do you employ it?
E-mail on Acid is easy to make use of—you’ll be given an electronic mail preview deal with to incorporate in your electronic mail take a look at sends. Merely ship to that deal with, and in seconds your electronic mail will load into the E-mail on Acid platform and be able to evaluate.
You need to use the e-mail previewer by itself, or make the most of the marketing campaign precheck. Marketing campaign Precheck is an automatic pre-deployment guidelines that offers you the instruments wanted to streamline and optimize your emails. It first walks you thru the “first impressions”: your sender title, topic line and preheader textual content. It then walks by way of your electronic mail’s accessibility, the inbox previews, and eventually a abstract of your precheck.
Plans, pricing, and assets
E-mail on Acid affords a number of service ranges to select from, starting from $76 per thirty days on up relying in your group’s dimension and wishes. We use the fundamentals, and it’s nonetheless an enormous worth and has saved us on a number of events.
Additionally they have an expansive useful resource part for all of your questions – with movies diving into their numerous merchandise and options. Additionally they have an ideal weblog website, full of tons of articles associated to electronic mail advertising finest practices and how-to’s.
We love this instrument – it’s an integral a part of our electronic mail advertising course of. Test it out in the present day!
