By Lisa Heay, Director of Enterprise Operations at Heinz Advertising and marketing
For this week’s app of the week put up, I needed to spotlight a cool device I not too long ago realized about – mail-tester. Plainly put proper on their principal web page—mail-tester means that you can check the spammyness of your emails. I’m shocked that I’ve spent the vast majority of my advertising and marketing operations profession with out this device.
The perfect half about it’s it’s free and easy to make use of. Created by self-proclaimed geeky electronic mail software program engineers to resolve a necessity they needed to to shortly and effectively check the standard of their very own newsletters, mail-tester was shared with the world to permit customers to check the deliverability of their very own emails and determine potential points that might trigger them to be marked as spam or rejected by electronic mail servers.
To make use of mail-tester, you merely ship a check electronic mail to a singular electronic mail deal with supplied by the service.
Mail-tester then analyzes the e-mail and generates a rating out of 10, with a better rating indicating a greater probability of a profitable supply.
You additionally get a report that gives detailed info on the components that contributed to the rating, highlighting any points equivalent to spammy content material, lacking authentication information, suspicious or damaged hyperlinks, incorrect electronic mail headers, extreme use of sure key phrases, pictures with out alt textual content, or issues with the e-mail server configuration.
The report additionally gives suggestions on find out how to enhance the e-mail’s deliverability and scale back its spam rating.
One fast tip we’ve found—it’s greatest so as to add the check deal with from mail-tester into your database and ship an actual electronic mail to check. It’s an added step, however pattern emails from Advertising and marketing Automation platforms typically aren’t a very correct illustration of how your electronic mail would rating.
For instance, the topic line might learn “[Sample]…”, and in Marketo particularly, the unsubscribe headers aren’t added to check emails. This can be the case with different platforms, as effectively. You may simply return to delete these check electronic mail information later.
General, mail-tester is a useful gizmo for anybody who needs to enhance the effectiveness of their electronic mail advertising and marketing campaigns or make sure that essential emails are delivered efficiently. This ought to be an automated add to any Advertising and marketing Operations skilled’s toolbox.
Try their FAQs for extra info, and let me know what you suppose!
