The marketing campaign comes as folks query the crowd-sourced and crowded type of journey that high 10 lists and journey influencers have created—and the carbon emissions related to it. Based on a current ballot from Intrepid Journey and Harris Interactive, half of vacationers mentioned they’d be prepared to alter their journey plans to scale back their carbon footprint, even when it’s extra expensive or inconvenient.
Beware the greenwash
This all occurs as a few of Local weather Week’s company sponsors come below hearth from environmental watchdog teams.
The lead sponsor of the occasion is Saint-Gobain, a plastics producer behind a disastrous leak of “perpetually chemical substances” into the water provide of a number of communities in New York, Vermont and New Hampshire, in line with a report by the Middle for Local weather Integrity.
“Saint-Gobain sponsoring New York Metropolis’s Local weather Week is a bit like a rat sponsoring metropolis sanitation,” David Bond, a professor and affiliate director of the Middle for the Development of Public Motion at Bennington Faculty in Vermont, advised Emily Sanders, writer of the Middle for Local weather Integrity’s ExxonKnews publication. Saint-Gobain had not responded to remark by press time.
Whereas there’s a lot of greenwashing at Local weather Week, that’s not stunning, mentioned Solitaire Townsend, co-founder of climate-focused company Futerra.
“Each single platform round local weather is at all times in peril of attracting main greenwashers, as a result of, after all, they intentionally attempt to get in,” Townsend mentioned.
Nonetheless, the worth of Local weather Week is in what occurs behind the scenes, she defined, in closed-door conferences. “The actual work of Local weather Week shouldn’t be the grandstand second.”
