Friday, December 8, 2023
HomeAdvertisingLuis Fernández Replaces Beau Ferrari as Chairman

Luis Fernández Replaces Beau Ferrari as Chairman


Telemundo is ending the yr with a serious management shakeup.

As we speak, Cesar Conde, chairman of NBCUniversal Information Group, introduced that Beau Ferrari will exit his position as chairman of NBCUniversal Telemundo Enterprises, with Luis Fernández now taking up the place.

Ferrari, who has served as chairman for 3 years, will transition to a place as senior adviser to the chairman of the Information Group and NBCUniversal, specializing in strategic development alternatives.

“Beneath Beau’s profitable management, Telemundo has remained a extremely influential voice to Spanish-speaking audiences all through the nation,” Conde stated. “He has led Telemundo throughout a transformative time. He and the workforce delivered modern content material throughout all platforms and document monetary outcomes. I look ahead to persevering with to work intently with him in his new position.”

In the meantime, Fernández, who experiences to Conde, returns to Telemundo following a profession in Spanish-language media as a broadcast government and award-winning journalist. Fernández beforehand served as president of Noticias Telemundo, the information division of Telemundo.

“All through his extraordinary profession, Luis has again and again proven visionary management, constructing and rising probably the most profitable Spanish language media organizations in the US and abroad,” Conde stated. “At this second in Telemundo’s storied historical past, we’re so lucky to have somebody of Luis’ expertise and stature to rejoin our workforce and enthusiastic about what the longer term holds for Telemundo and its audiences underneath his management.”

Along with a earlier place with Telemundo, Fernández has served as CEO of Radio Tv Española, Spain’s state-owned public radio and tv company, supervising TV, radio and digital divisions. He additionally served as president of Univision Leisure and Univision Studios.

“As our communities are more and more enjoying a higher position in American tradition, politics, sports activities and commerce, that is our time to satisfy the second,” Fernández stated.

Continued development

Earlier this yr, Ferrari helped lead a profitable TV upfront season at Telemundo, which skilled its fourth straight yr of development. The corporate practically reached double-digit development and generated its highest quantity since 2019-2020.

The previous chairman beforehand informed Adweek the technique was all about bringing manufacturers alongside for the trip because the Hispanic viewers continues to see robust development within the U.S.

“What we’re seeking to do is to tie that to those well-liked franchises in Telemundo historical past and clearly defining cultural moments as America’s No. 1 content material powerhouse,” Ferrari stated. “And to convey manufacturers and purchasers on that journey with us is on the coronary heart of all of that.”

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