Cell developer Niantic revealed its Rewarded AR Adverts format on the Cannes Lions Worldwide Pageant of Creativity in June. Now, Lunchables has grow to be the primary model to launch a Rewarded AR Adverts marketing campaign in Niantic’s hit cellular recreation Pokémon Go.
Powered by Niantic’s eighth Wall augmented actuality growth platform, Rewarded AR Adverts enable Pokémon Go gamers to work together with an augmented actuality expertise as a way to obtain in-game gadgets.
“Rewarded AR Adverts are immersive, enjoyable and a simple method to attain an viewers that we all know is in search of extra methods to have interaction with the manufacturers they love,” mentioned Erica Kovalkoski, head of name advertising and marketing partnerships at Niantic.
“Round 80% of our gamers love the concept of AR advertisements in video games like Pokémon Go. It’s an gratifying expertise for the participant and a possibility for revolutionary manufacturers like Lunchables to ship a model expertise their clients haven’t seen earlier than.”
For this Lunchables marketing campaign, Pokémon Go gamers will be capable to use Lunchables meals substances (like crackers and round slices of cheese) to just about construct six totally different objects in augmented actuality: a scooter, seesaw, the Eiffel Tower, helicopter, boat and picnic desk. When gamers full a construct, they’ll obtain in-game gadgets as a reward. Gamers may even be capable to obtain extra in-game rewards by way of the Lunchables Playables rewards program.
“We’re always in search of new, revolutionary methods to develop our model, and in terms of reaching our dad and mom and youngsters, we see big potential in AR promoting,” mentioned Christina Brown, affiliate supervisor of name communications at Lunchables guardian firm Kraft Heinz.
“It’s thrilling to be the primary model partnering with Niantic on a Rewarded AR Adverts marketing campaign, permitting us to have interaction with our target market in a novel and sudden approach to assist us develop model consciousness and affinity whereas encouraging rewards program participation.”
