Cornish Orchards is making its advert debut with The Nook, a diverting 30 seconds riffing on the social media obsession (allegedly) with hydraulic presses. Sure, there’s even a YouTube Hydraulic Press Channel.
So plenty of stuff you don’t like get pressed – as additionally does Cornish Orchard which, they hope, you do like.
Ingenious however works anyway, no matter your emotions about hydraulic presses.
In drinks land Saatchi’s new marketing campaign for Robinsons is getting a good bit of stick (we sat on the fence.) It’s the proud winner of Marketing campaign’s revived Turkey of the Week.
Noticed a poster the opposite day which I learn as ‘Get Refreshed’ though it was most likely ‘Get Refresh’d’ as that appears to be Robinsons’ dreaded new model platform.
Even so I’d have hated to have been the copywriter who stepped into the inventive director’s workplace at CDP or Leagas Delaney with ‘Get Refreshed’ and even ‘Refresh’d’ because the fruits of my labours.
