Friday, November 24, 2023
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MAA Advert of the Week: Harry’s from The Or – a beacon in a miserable over-stuffed advert wasteland


Channel 4’s Mad Ladies this week harked again to the times when “the advertisements had been extra widespread than the programmes.” Undecided if this was ever truly the case however the advertisements had been actually higher, even when Mad Ladies by no means actually acquired to the underside of it.

Additionally on C4’s More4 the earlier week was Astrid: Homicide in Paris, a Walter Presents quantity that knocks gritted tooth UK cop dramas like Line of Responsibility right into a cocked hat. It’s clever, typically humorous, gritty when it must be. Astrid, who investigates crimes, is autistic. She’s extremely successful.

However there have been so many advertisements crammed in it they appear to have prolonged the working time. It appeared as if the programme interrupted the limitless advertisements.

And what shockers they had been. Being pressured to look at these continuous can be the equal of waterboarding. Is that this efficiency advertising in all its doubtful glory? And what crazed programmatic shopping for algorithm determined that Astrid viewers had a limitless urge for food for cleansing advertisements? These might have been from P&G and the like however they had been crap too.

A aid then to occur throughout The Or’s advert for shaving product Harrys, properly solid, first rate actors and nicely filmed. Not a rap to be heard or a sweaty footballer embodying “objective” to be seen.

Astrid’s on once more tonight. Will it’s a pleasure or one other ordeal?

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