Sunday, November 26, 2023
HomeAdvertisingMAA Advert of the Week: IKEA’s rescue bid for Oxford Circus

MAA Advert of the Week: IKEA’s rescue bid for Oxford Circus


It’s probably not an advert after all however IKEA’s ongoing makeover of the outdated Topshop web site on London Oxford Circus – sustainable from high to backside it appears – might assist to deliver some life again to what’s wanting like a somewhat dog-eared metropolis centre. IKEA, you could have seen, options massive blue luggage.

Cash is pouring into poshing up neighbouring Soho (not essentially for the higher) however Oxford Avenue now has the dreaded sweet shops and different indicators of (relative) industrial decay.

Mom is the company concerned and it’s precisely the form of venture that brings out the perfect within the indefatigable mainstay of the UK’s artistic scene.

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