When New Industrial Arts resigned Halifax to pitch for Nationwide it was fairly apparent that one thing massive was afoot and, lo, it’s come to go with a prime to backside model makeover and a brand new advert marketing campaign that includes an on-form Dominic West as an smug financial institution govt sealed off in what seems to be suspiciously like a Canary Wharf tower.
Nationwide, now the largest community, is protecting its branches whereas others, like Barclays, sorry West, are busily closing them.
There’s extra West to come back apparently.
An old-school delight with a extremely modern message.
