UK supermarkets have been splashing the money this Christmas (or, quite, prematurely of Christmas) and it hasn’t actually been a classic efficiency.
Presumably as a result of they’ve been attempting to get their cash’s price; displaying a number of product and principally set in shops. Which can make good enterprise sense however doesn’t make for flights of creativeness. With UK meals inflation nonetheless working at round 10% it additionally may need appeared careless to be seen spending cash on ‘enjoyable.’
Tesco’s ‘Be Extra Christmas’ from BBH at the least combines fantasy with a rose-tinted model of actuality (the Tesco retailer featured really has tills – the place did they discover these?)
So we have now a sulky youth observing everybody turning into Christmas timber. Till he does too and happiness ensues.
Kind of captures the zeitgeist in 2023 – dragged kicking and screaming into Christmas.
