Operating a profitable, steady enterprise just isn’t straightforward, however VCCP continues to do it with power and honesty, yr after yr. It’s about time that MAA singled them out as our Company of the Yr. Different companies to be shortlisted in a aggressive yr had been adam&eveDDB, Mom, New Business Arts and Saatchi & Saatchi.
The advantages of a steady senior administration staff shine out within the company’s new enterprise report, which is the envy of the trade. VCCP gained one of many greatest pitches of 2022, keeping off competitors from adam&eveDDB (a two-time MAA winner) for the newly-merged Virgin Media O2, and in doing so, the company demonstrated the power of its 20-year relationship with O2, certainly one of its founding shoppers.
Different wins included Basic Mills’ Outdated El Paso, Canine Belief and one of many UK’s least beloved manufacturers, Thames Water. VCCP isn’t afraid to tackle challenges, proven additionally in its lengthy relationship with easyJet and this yr’s relaunch of unloved parcel provider Hermes as Evri.
In 2022 the artistic stepped up a notch too, with some memorable campaigns like Domino’s “Castaways” and Wickes “Open Up.” Better of all had been “Set them free with Dairylea” and Cadbury’s “Secret Santa,” each for Mondelez. Successful the IPA Effectiveness Grand Prix for Cadbury was one other signal that VCCP is on the high of its sport.
At all times pushing forwards, the company launched CX company Bernadette, and confirmed a wholesome scepticism concerning the much-hyped metaverse by launching “multiverse” company VCCP+ as a substitute.
Individuals-wise, VCCP nonetheless manages to make room for senior promotions, regardless of the soundness on the high. Darren Bailes moved from ECD to world CCO firstly of the yr, whereas Jonny Parker and Chris Birch shifted as much as joint ECDs. Equally, CSO Michael Lee moved as much as a gaggle position, whereas Clare Hutchison took over as CSO of the London company.
Richard Nott, who was behind Engine’s “Lengthy Stay the Prince” Cannes Grand Prix, joined as a artistic director. And, simply to make certain that the brand new enterprise momentum doesn’t let up, there have been two new senior appointments in that division.
VCCP vice chairman Julian Douglas says: “2022 has been a turbulent yr for the trade, so we’re particularly delighted to win this award. Difficult occasions require a challenger mindset and this award is testomony to each particular person at VCCP who’ve delivered stellar work for shoppers while fostering a tradition of belonging in our London HQ and our new Academy in Stoke.”
Looking forward to 2023, VCCP is in a closing shootout towards Leo Burnett to win the Nationwide Lottery account from new operator Allwyn, and appears set to face a battle to maintain long run consumer Nationwide following the appointment of a brand new advertising director. You wouldn’t guess towards them.
