All through the vacation season, guests to Macy’s Herald Sq. flagship could have the possibility to just about turn into Disney Princesses via the AR Mirror from AR tech firm Zero10.
Zero10’s AR Mirror is a part of Macy’s launch of a Disney Princess product assortment that includes role-play costumes, character dolls and extra. Positioned contained in the Toys R Us in Macy’s Herald Sq., the AR Mirror will permit individuals to just about strive on clothes worn by Disney Princess characters, with a wide range of animations and transferring results additionally showing on the display.
“We’re excited to broaden our relationship with Disney as, collectively, we convey to life Disney Princess experiences in-store and on-line with unique Disney merchandise, simply in time for the vacation season,” mentioned Nata Dvir, chief merchandising officer at Macy’s. “Our iconic manufacturers are synonymous with particular experiences, and we will’t wait to captivate a brand new technology of followers with the marvel of Disney at Macy’s.”
The Disney Princess AR Mirror expertise might be obtainable via January.
“Disney and Macy’s share the objective of providing shoppers magical moments and high-quality product,” mentioned Mike Stagg, senior vp of Disney client merchandise, the Americas. “The marvel of Disney Princess at Macy’s Herald Sq. will encourage friends to immerse themselves in a really unforgettable retail expertise.”
