Wednesday, December 6, 2023
HomeAdvertising‘Made to be much less hated’ pays off for HP printers

‘Made to be much less hated’ pays off for HP printers


“Options” appear to be making a comeback. Are you able to keep in mind when plumbers rebranded as water options or probably frozen pipe options.

Media businesses, ever eager to offer a purported answer or three, have been busy hiring ‘consumer options’ administrators just lately. So what do all the opposite administrators do – create difficulties?

HP Print Options is taking the bull by the horns, acknowledging that individuals hate the rattling issues. Largely as a result of they hardly ever work and, once they do, nonetheless price you a fortune.

‘Made to be Much less Hated’ from AKQA Copenhagen and manufacturing firm Hamlet has been operating in Europe for some time now and HP says it’s its most profitable marketing campaign ever.

HP_Made to be much less hated_installation from HAMLET on Vimeo.

HP_Made to be much less hated_Low Ink from HAMLET on Vimeo.

HP says its new app is the, er, answer.

Higher be. However this not less than expresses the frustrations.

MAA inventive scale: 6.

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