Tuesday, February 6, 2024
HomeEmail MarketingMain Announcement: E-mail on Acid Joins the Pathwire Household

Main Announcement: E-mail on Acid Joins the Pathwire Household


Pathwire and Email on Acid logos

We’ve received some large information to share with you! Pathwire has acquired E-mail on Acid.

We’ll offer you a second to let that sink in ….

Whereas
you most likely have just a few questions proper now, the very first thing we need to let
each considered one of our prospects know is that you simply don’t want to fret about
a factor. Your E-mail on Acid login isn’t altering, and also you received’t be dropping
entry to any options, however you’ll be gaining alternatives to empower your
e-mail advertising efforts.

Who’s Pathwire?

Pathwire mascot, Hermes. Illustration of flying Greek deity. Herald of the gods.

Pathwire is a number one e-mail deliverability service supplier. If you happen to haven’t heard of them, we’re prepared to wager most e-mail geeks are accustomed to two of the corporate’s manufacturers: Mailjet and Mailgun. Mailjet additionally created MJML, the open-source markup language that makes responsive e-mail coding straightforward. Pathwire was shaped because the father or mother firm for these complementary providers earlier in 2021.

Pathwire’s
increasing Deliverability Suite helps e-mail entrepreneurs resolve complicated
communication issues. It presents a strong e-mail API that helps large manufacturers
similar to DHL, Microsoft, and Lyft in delivering greater than 240 billion emails
yearly. Pathwire’s objective is to assist e-mail entrepreneurs construct linked
experiences by offering dependable, cloud-native infrastructure, native
experience, and sensible options primarily based on machine studying.

A match made in e-mail heaven?

E-mail on Acid already had a powerful relationship with Pathwire earlier than the acquisition. As an API buyer, Mailjet integrates options of our e-mail testing into its product set with a function referred to as Inbox Preview.

However
right here’s the actual purpose why Pathwire and E-mail on Acid are such an amazing match –
our final targets are in excellent concord! Pathwire desires e-mail entrepreneurs to
“ship smarter,” and E-mail on Acid strives that can assist you “ship e-mail
perfection.”

By
combining forces, we’ll have you ever coated throughout the board – from pre-deployment
testing to getting campaigns delivered. That’s why we’re thrilled about what
the long run has in retailer for us … however much more importantly for our loyal
prospects.

Right here’s what Pathwire CEO Will Conway needed to say within the official press launch:

“Whereas having the world’s main e-mail API and modern e-mail advertising answer are one a part of the equation to constructing a dependable path to the inbox, we wished to go additional. That’s why we’re thrilled to develop and increase our product providing to make sure nothing stands between your corporation and the inbox. With Pathwire and E-mail on Acid, constructing linked experiences simply grew to become simpler.”

Will Conway, Pathwire CEO

What are you able to count on?

We
need to reiterate that E-mail on Acid prospects received’t expertise any disruptions or see any main modifications proper
away. That is excellent news. It means we’ll be capable to make investments extra in our product
and provide our prospects a extra sturdy set of e-mail advertising options within the
months and years to come back. For our CEO and co-founder, John Thies, E-mail on Acid
was a ardour venture that began greater than a decade in the past. He is aware of you’ll be
in good palms.

“One of many largest challenges in e-mail advertising is understanding tips on how to handle the variations wherein numerous e-mail purchasers render campaigns. For 12 years, we’ve simplified that complexity with dependable e-mail previews throughout dozens of purchasers and units in addition to a rising set of instruments that assist entrepreneurs ship e-mail perfection. E-mail on Acid is happy to hitch forces with the Pathwire group as a result of our missions are immediately aligned.”

John Thies, E-mail on Acid CEO

John
and his sister, Michelle, began E-mail on Acid in 2009 and grew the corporate
into the chief in complete e-mail pre-deployment expertise. We’re now a
recognizable title amongst e-mail geeks throughout the globe, and there’s way more to
come within the subsequent chapter of our story.

With
this acquisition, John Thies will likely be stepping down as CEO and transferring on to new
adventures. So, let’s all tip our hats to him as he rides off into the Colorado
sundown!

Received extra questions? We’re right here
for you.

If
you will have any questions or issues about Pathwire’s acquisition of E-mail on
Acid, don’t hesitate to achieve out to your Buyer Success consultant or contact buyer help for extra data.

“The
occasions they’re a-changin’” – as Dylan would say. However we’re assured that this
change goes to convey good issues to your e-mail advertising efforts.

Whether or not you simply joined E-mail on Acid otherwise you’ve used our platform for years, we need to thanks on your help and for trusting us that can assist you ship e-mail perfection. Pathwire and E-mail on Acid have large plans for the long run, so regulate your inbox and our web site for extra about what’s coming subsequent. You too can get to know our new household higher by visiting the Pathwire web site.



Writer: The E-mail on Acid Group

The E-mail on Acid content material group is made up of digital entrepreneurs, content material creators, and straight-up e-mail geeks.

Join with us on LinkedIn, comply with us on Fb, and tweet at @EmailonAcid on Twitter for extra candy stuff and nice convos on e-mail advertising.

Writer: The E-mail on Acid Group

The E-mail on Acid content material group is made up of digital entrepreneurs, content material creators, and straight-up e-mail geeks.

Join with us on LinkedIn, comply with us on Fb, and tweet at @EmailonAcid on Twitter for extra candy stuff and nice convos on e-mail advertising.



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