Looker Studio has rolled out a significant replace to its system, unveiling 170 new fields for reporting. With a purpose to entry the brand new information, customers should refresh their GA4 information sources.
Why we care: Now you can create extra in-depth, detailed Looker Studio reviews as a result of they’ll have entry to information that beforehand wasn’t out there. Advertisers are significantly excited as they’ll have insights into touchdown web page, person conversion, web page location and session conversion charges by occasion information, which is able to assist them to make extra knowledgeable selections with reference to advert placements and campaigns shifting ahead.
What are the brand new fields: A formidable 170 new fields have been carried out – so we’ve simply highlighted a few of private favourites right here:
- Advertisements clicks & value
- Common session length
- Touchdown web page
- Web page location
- Web page referrer
- Session & person conversion charge
- Session conversion charge by occasion identify
- Time dimensions like hour or week
How do you get the brand new fields? To get entry to Looker Studio’s new fields, comply with these step-by-step directions:
- Click on on ‘Information Sources’ of their Looker Studio account.
- Choose the GA4 supply you want to replace and choose the ‘Refresh Fields’ button within the backside left nook.
- A brand new window will then pop up in your display with all 170 new fields listed.
- Click on on ‘Apply’.
- All the brand new fields ought to then seem in your present reviews.
- You’re all set!
Some entrepreneurs could not have entry to all 170 new fields immediately. The variety of new fields your account has entry to will is determined by what number of conversion occasions you’ve.
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In regards to the writer
Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was website positioning Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with website positioning company Blue Array to co-author Amazon bestselling e-book ‘Mastering In-Home website positioning’.
