Tech giants like Google are encouraging advertisers to place AI to work for artistic – however what does that appear like in apply?
On this sensible hearth, Google’s Bethany Poole and Redwood BBDO’s Lauren Priestley reveal how, as shopper and company companion, they’re utilizing Google AI instruments to “stroll it like they discuss it” – supercharging and streamlining each a part of their shared artistic course of, from sentiment scraping to shortcutting movie manufacturing. Be taught extra about:
- AI’s position in supercharging human creativity.
- Utilizing gen AI to investigate social sentiment.
- AI-enabled movie manufacturing effectivity, at scale.
- AI-powered artistic evaluations & briefs.
- Constructing a tradition of expectation.
- Fostering higher agency-client relationships with AI.
About our audio system:
Bethany Poole is the Senior Director of Google and YouTube Advertisements Advertising. With over 20 years of expertise constructing and managing profitable client and enterprise manufacturers, Bethany’s work contains award-winning campaigns comparable to Google’s first TV industrial “Parisian Love”. She at the moment hosts the Trendy Entrepreneurs podcast with Josh Spanier, VP of Media for Google, the place she speaks with progressive leaders remaking advertising right this moment.
Lauren Priestley is the Senior Artistic Director & Head of US at Redwood BBDO. An award-winning journalist, Lauren has over a decade of expertise working in media, content material & promoting with a number of the world’s largest manufacturers. A passionate advocate for DEI in promoting, she co-founded Misplaced Time in 2020 to function a robust reminder of the time girls lose as a result of trade’s pay hole.
Be a part of this thrilling discuss reside on October twenty third 2024. Register right this moment
