Saturday, November 11, 2023
HomeB2B MarketingMaking the case for influencer advertising and marketing with Ashley Zeckman

Making the case for influencer advertising and marketing with Ashley Zeckman


Influencers. No, it’s not all ‘use my low cost code’, prepare with me, each day vlogs, making an attempt out the newest viral hack or leaping on TikTok tendencies. For Ashley Zeckman, influencers can take your advertising and marketing efforts to the subsequent degree – with out breaking the financial institution.

She joins Katie Martell, co-host at Ignite USA, to unpack why it’s essential to get severe about influencer advertising and marketing. They talk about what getting it proper (and incorrect) appears like, how you can deliver influencers into the combo, and rather more.

To seek out out extra about influencer advertising and marketing, Ashley will likely be talking at Ignite USA on Could 23-24 in Chicago. Podcast listeners can save 20% on Ignite USA 2023 tickets through the use of low cost code PODCAST at checkout right here.

Ignite USA is the place the B2B advertising and marketing business comes collectively to attach and be impressed by B2B pioneers and recreation changers. Be part of us for 2 days of inspirational talks, interactive workshops and roundtables to debate your ache factors and challenges in depth and assist transfer your advertising and marketing ahead to new frontiers.

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