Alessandro Rizzo is answerable for development and acquisition for PhotoRoom, a profitable photo-editing app. He shares his expertise with Consumer Acquisition, and what are the specificities of doing UA for a photograph app.
Beneath is the transcript of the video above.
I’m Alessandro, I’m 27 and I stay in Italy. And now I work at PhotoRoom which is, I’d say, a graphic design, picture modifying software program which lets those that possibly don’t have expertise or time within the modifying subject create nice photos with a course of that could be very intuitive and fairly quick.
What’s step one you are taking when launching a UA technique?
It depends upon what the objective is, if I simply need profitability then most likely I simply take a look at metrics I’ve, if I’ve any, and attempt to perceive “okay that is how folks behave, that is how a lot they’re prepared to pay for the product” so I’ll attempt to create a technique, a marketing campaign, creatives that may intention to hit these targets. Presumably understanding, if we have now knowledge, who’s doing these purchases.
As an alternative if I wish to simply be recognized and convey the product on high of charts, then most likely I’ll care much less about optimizing profitability. I’ll simply wish to be seen all over the place so I’ll take a very totally different technique, possibly totally different channels as effectively.
Are there some specificities when selling a photograph app like PhotoRoom?
You’re sponsoring a photograph modifying app with pictures and movies so it’s type of meta, you’ve plenty of prospects there, you’ll be able to create your individual adverts with the product you’re sponsoring so it’s a really humorous scenario and I’ve seen fairly a couple of folks truly few corporations do this and I feel it really works very effectively as a result of it actually reveals off what the product can do.
Usually I feel there’s not less than a few kinds of folks, so one is like professionals, who use it for work. Perhaps they’re influencers, possibly they’re simply editors. And the opposite phase is a few folks utilizing it for enjoyable, for family and friends, and I feel they behave very in a different way. I suppose there’s understanding this idea of various audiences strongly totally different audiences and adapting.
What do you assume are gonna be the subsequent large app advertising developments?
I feel that it’s already occurring, it’s going in direction of one thing particularly on the inventive aspect, very natural or very sincere which is a little bit of a distinction with what was the requirements earlier than. Like very shiny, a bit faux commercials. I feel it’s been occurring for a couple of years now, I used to be noticing the opposite day I feel each single advert is made natural now and it’s one thing I actually get pleasure from, not as a result of I get pleasure from natural content material per se however simply because I feel it’s extra true and I feel it’s very attention-grabbing, it’s additionally extra various as a result of you’ve extra creators.
And one other factor I’m curious to see is how SKAN 4.0 truly adjustments the market. I don’t know if it’s gonna be seen within the sense of creatives or if it’s simply gonna be optimisation of concentrating on however I’m curious to see that.
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video adverts, app retailer movies, and so forth.).
