The promotion required entrants to enroll in advertising and marketing supplies, giving MoneyGram a way of what F1 followers may need from the corporate. MoneyGram noticed a lift in new prospects from F1’s new race in Miami final yr, however such promotions have usually yielded extra use of MoneyGram’s app and created extra demand for its services and products.
“Being first in and being a title sponsor provides us a bonus as a result of we’ve got the crew, as a result of we’ve got the automotive brand, as a result of we’ll be there,” Corridor stated. “But in addition we will create these experiences that the majority different manufacturers received’t be capable of create.”
