Jersey Mike’s/USTA Basis
Jersey Mike’s and the USTA Basis’s recipe for U.S. Open advertising and marketing has been so nicely honed through the years that it ought to get a quantity and a spot on the sandwich chain’s menu.
The formulation is straightforward: Herald a number of Grand Slam winner and USTA Basis board chair Chris Evert, put her in advertisements vowing to donate 20% of Jersey Mike’s gross sales on a selected weekend to the muse’s Rally for the Future marketing campaign, have Jersey Mike’s CEO Peter Cancro convey it house by echoing Evert’s plea—increase, you’ve made a distinction.
This 12 months’s fundraiser runs from Sept. 9-10 on the greater than 2,500 Jersey Mike’s areas nationwide. In 2022, the same push raised $4 million to assist assist the nationwide community of Nationwide Junior Tennis & Studying (NJTL) chapters that present low-cost tennis and training to 160,000 deprived youth in additional than 270 communities. In the meantime, NJTL chapters in 35 cities may also host Neighborhood Play Days on Sept. 9-10 that includes tennis and a Jersey Mike’s lunch for all contributors.
“We’re extremely grateful to Jersey Mike’s for its generosity and continued assist of our mission,” mentioned USTA Basis board president Kathleen Wu. “Collectively, we’re serving to younger individuals throughout the nation uncover their ardour and obtain their desires.”
American Categorical
American Categorical is sponsoring its thirtieth U.S. Open this summer season and simply renewed its multi-year partnership with the USTA.
For the second straight 12 months, it’s teamed with social sports activities platform Break the Love to supply card members free entry to greater than 10,000 tennis and pickleball courts (and clinics) throughout New York Metropolis by Sept. 24. Since greater than 60% of gamers who reserved courts by this system final 12 months expressed curiosity in clinics, AmEx threw in free tennis instruction and new racquet demos with Wilson at choose courts.
In the meantime, on the Open itself, the American Categorical Fan Expertise close to the East Gate provides all followers entry to a glow tennis combined actuality recreation, rest companies and cool-down actions (resembling cryotherapy), an interactive stay mural expertise designed by illustrator Vero Escalante and a weekly probability to assert U.S. Open digital collectibles (NFTs) designed by Escalante.
