It’s official. Mark Marshall is NBCUniversal’s subsequent advert gross sales chief.
Prime line
Right this moment, NBCUniversal introduced it was elevating Mark Marshall to chairman of NBCUniversal’s promoting and partnerships group, reporting to Mark Lazarus, chairman, NBCUniversal media group. Marshall had been serving as interim chairman since long-time advert gross sales chief Linda Yaccarino’s exit in Might.
Between the traces
Marshall was already taking part in an necessary function in NBCU’s upfront previous to Yaccarino’s departure. Nevertheless, the previous advert gross sales chief’s exit got here simply three days earlier than she was set to steer NBCUniversal’s upfront week presentation at Radio Metropolis Music Corridor. The state of affairs led to “some rewriting” for NBCU’s presentation, Marshall later admitted to Adweek.
In an announcement, Lazarus praised Marshall for stepping “into this function on an interim foundation at probably the most important occasions of yr for the advert gross sales enterprise.”
“Over the previous three months, he has greater than confirmed himself to be the chief NBCU must information this group into the longer term,” Lazarus stated. “Mark’s relationships are second to none, and paired together with his transformative imaginative and prescient, I’ve little doubt that underneath his management we are going to proceed to reinvent and innovate the gross sales enterprise whereas super-serving our shoppers and companions.”
With Marshall as interim chairman, NBCU grew to become the first main upfront week presenter shut talks this yr, asserting that commitments have been “roughly according to final yr.” Within the 2022-2023 upfront season, the corporate reached $7 billion in commitments, changing into NBCU’s highest-grossing upfront in its historical past.
Marshall beforehand served as NBCU’s, president of promoting gross sales and partnerships, taking the function in 2018 and main strategic oversight of all promoting gross sales initiatives for NBCUniversal’s NBC Broadcast Leisure, NBC Sports activities, superior promoting gross sales and shopper partnerships.
Backside line
Regardless of Yaccarino’s abrupt departure from NBCU, Marshall informed Adweek the upfront was going to be enterprise as regular.
“I feel it will likely be the identical as I’ve managed my groups over time,” Marshall stated about how he deliberate to steer the advert gross sales group. “This firm has proven it’s not about one particular person. It’s in regards to the expertise that we have now on all ranges, and everyone seems to be concerned and all fingers on deck to get by means of this upfront season.”
