British multinational retailer Marks & Spencer has launched a brand new vary of braille merchandise, together with the business’s first-ever braille present card. The M&S braille card was created in session with a UK charity, the Royal Nationwide Institute of Blind Individuals (RNIB).
The brand new merchandise embrace the Comfortable Birthday braille present card, which is a primary of its sort, alongside three different greeting playing cards for various events. All of the playing cards are product of plastic-free and FSC-certified paper, and are totally recyclable.
The M&S braille present card has an embossed outer sleeve that reads ‘Comfortable Birthday’ in braille, plus an embossed present card inside. The present card is handy, as it may be used within the on-line retailer or any of their brick-and-mortar retailers.
The model’s braille vary was already within the works, however skilled an accelerated rollout based mostly on options from Marks & Spencer colleagues. Certainly one of these colleagues was Elizabeth Abudu, the Marks & Spencer Streatham Hill Group Supervisor, who was impressed to counsel the vary whereas aiding visually impaired clients on the retailer.
Kathryn Turner, the Product Growth Director at Marks & Spencer, shared, “Our clients are all the time on the coronary heart of each product we design, and we hope our first-of-its-kind braille present card and vary of greeting playing cards will make it that bit simpler for patrons to point out their love and appreciation for family and friends members with sight loss.”
Marks & Spencer’s braille vary is a part of the model’s newest dedication to offer an inclusive and accessible retail house for patrons and colleagues. In 2018, the model launched its Simple Dressing vary of adaptive clothes for teenagers, so children of all disabilities can gown like their able-bodied friends.
