After Russia invaded Ukraine, hundreds of thousands of Ukrainians had been displaced, many arriving in Poland. The humanitarian disaster moved Mastercard to helped get them settled to alleviate a housing disaster. The model’s effort, “The place to Settle,” earned the Sustainable Growth Targets Grand Prix at Cannes as we speak.
The Glass Lion for Change went to an effort to assist home abuse victims for the Korean Nationwide Police Company, “Knock Knock” by Cheil Worldwide, whereas the Grand Prix for Good prize was awarded to Havas Paris’ “Anne De Gaulle,” which introduced consciousness to a French basis that gives care and assist for folks with neurodevelopmental situations.
Sustainable Growth Targets Lions
The Russian invasion of Ukraine discovered Europe going through the most important migration disaster because the time following World Warfare II, with hundreds of thousands flooding into Poland’s greatest metropolis, Warsaw, which created a housing disaster.
Mastercard jumped into motion with the assistance of McCann Poland, utilizing information to construct the location “WhereToSettle.” The hassle cross-referenced Mastercard transactions with wage data and job information from the Poland statistics workplace, together with actual property data. The positioning confirmed Ukrainian migrants in Poland the place they might settle, discover jobs and construct lives, a lot of which had been in Poland’s smaller communities. The hassle discovered over 20% of Ukrainians who migrated to Poland used WhereToSettle.
Jury president Jean Lin, chief tradition officer of Dentsu Group, stated that WhereToSettle was greater than a grand gesture, it contributed to society and enabled motion over guarantees and consciousness.
“We’re not in search of extra unhappy tales that discuss concerning the issues we face,” stated Lin in a press convention. “We’re in search of actual options … [this is] a daring and optimistic message that can encourage extra manufacturers to leap in and take motion. It helped refugees in Poland begin new life with dignity.”
Sustainable Growth Gold winners
- Photo voltaic Impulse, “Prêt à Voter” by Publicis Conseil France.
- SFBO French-Brazilian Society of Oncology, “Canine With out Borders” by VMLY&R U.S., Brazil, Spain.
Glass: The Lion for Change
Over the previous eight years, home violence in South Korea has elevated by 718%, but solely 2% of incidents are reported to police. To assist these in want, Cheil Worldwide and the Korean Nationwide Police Company created “Knock Knock,” a silent emergency name. Ladies in hassle might silently dial emergency quantity 112 and faucet, or “knock,” any quantity twice, which alerted police, who would ship a hyperlink to permit police to see what was taking place by the caller’s digicam. The hassle additionally included a secret chat mode.
“Knock Knock” was marketed on magnificence channels, salons and different locations frequented by ladies and it turned the official emergency name in South Korea.
