Calling it a “staggering achievement and a really courageous train,” jury president Tea Uglow, president and founding father of Darkish Swan Institute, awarded the Glass: The Lion for Change to the marketing campaign.
“This required years, months, hours, intense relationship with authorities and police to develop one thing that can work, save lives and truly transforms emergency providers,” stated Uglow at a press convention.
Glass Gold winner
- EBM, “Schoolgirl Newscasters” by Impression BBDO United Arab Emirates.
Grand Prix for Good
The Fondation Anne de Gaulle has been round for practically 80 years, however few French folks knew it existed. It was based in 1945 by celebrated French common and president Charles de Gaulle for his daughter Anne, who had Down syndrome, to encourage inclusion of disabilities in society.
To carry extra consideration to the group and its trigger, Havas Paris spearheaded an effort to alter the title of Paris’ airport to Anne de Gaulle Airport. The week-long effort included street indicators, baggage tags and even repainting the constructing and it helped disabled folks in France be “not solely unignorable however celebrated,” because the case research said.
“This was transformational for the consumer, which existed for many years … impactful, memorable, tastefully performed,” stated jury president David Droga, CEO of Accenture Music, at a press convention.
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