To have a good time the Season 3 premiere of its unique martial arts collection Warrior, streaming platform Max partnered with multicultural artists to debut interactive murals in New York, Los Angeles and San Francisco.
Created by Vincent Ballantine (New York), Swank One (Los Angeles), and Vogue + Agana (San Francisco), the murals function pictures of Bruce Lee and parts “that bridge the hole between Chinese language and American historical past.”
Max unveiled the murals in ceremonies that includes expertise related to the present, together with Andrew Koji and Perry Yung in New York, Dianne Doan in L.A., and Olivia Cheng and Bruce Lee’s daughter, Shannon Lee, in San Francisco.
Individuals can scan a QR code on every mural to activate an augmented actuality expertise on their sensible machine to find out about weapons seen within the present, watch a trailer for the third season and be taught concerning the Bruce Lee Basis, which promotes the late actor’s legacy in addition to serving to youngsters be taught martial arts and attend faculty. Followers world wide can attempt the AR expertise by visiting a devoted web site.
The murals can be up for about 4 weeks.
“Seeing Warrior return for our third season throughout this fiftieth anniversary 12 months for my father is simply the final word celebration of his legacy,” mentioned Shannon Lee, govt producer of Warrior and president of the Bruce Lee Basis. “I couldn’t be extra happy with our present, our solid, our crew, and the influence our present continues to have and the leisure it continues to serve up, and celebrating via artwork and interactivity in three cities throughout the nation is simply a tremendous approach for lots of people to get in on the enjoyable!”
The promotion additionally options an AR strolling tour of San Francisco created by the Max Multicultural and Digital Innovation groups in partnership with the Chinese language Historic Society of America. The tour permits individuals to view Warrior-themed websites in augmented actuality round Chinatown in San Francisco whereas listening to audio content material developed within the Warrior podcast. This strolling tour is on the market for in-person guests to San Francisco in addition to on-line followers.
“At Max, we take immense pleasure in our ongoing multicultural dedication to authentically elevating artwork and storytelling, as showcased within the advertising and promotion of the brand new season of Warrior,” mentioned Jessica Vargas, director of multicultural advertising at Max.
