Maybelline New York labored with XR firm Ffface.me to advertise its new Falsies Surreal mascara on a building-scale AR mirror in Ukraine.
The one-day augmented actuality set up was featured on the facet of Gulliver Mall in Kyiv. In response to Ffface.me, the AR mirror was the world’s largest to this point, spanning a display dimension of 4,000 sq. meters (43,000 sq. ft).
On Oct. 11, folks might activate the augmented actuality expertise by interacting with a kiosk beneath the display, permitting them to nearly attempt on the brand new mascara as they appeared on the enormous display overhead.
“First activation outcomes had been unimaginable: 3 million natural views and mentions, and that is solely the tip of the iceberg as we’re amassing information to see the complete image,” stated Alina Odolska, group model supervisor at Maybelline NY. “We’re certain that this venture will certainly turn into a finest apply for our worldwide colleagues, and within the nearest future, AR mirrors might be everywhere in the world.”
Ffface.me has beforehand labored with manufacturers like Mugler and Prada Magnificence on AR experiences.
“Individuals not have interaction with conventional promoting supplies, and we advocate for his or her rejuvenation by the infusion of interactivity. This case research serves as a compelling testomony to this shift,” stated Polina Klekovkina, COO of Ffface.me.
“We’ve put in AR mirrors by Ffface.me at Charles de Gaulle Airport, close to the Paris Opera, within the largest malls in France and Germany, however the case for Maybelline New York is probably the most intensive within the business’s historical past,” she added. “That is only the start and a big instance of how know-how is aware of no boundaries. We imagine that AR mirrors will quickly be used all through all the retail business as it’s one of the simplest ways to attach with the viewers in actual time emotionally.”
