McDonald’s has launched a enjoyable social marketing campaign from Leo Burnett that may see the quick meals chain rebrand its UK Twitter account as ‘Fries Claims,’ and can encourage McDonald’s followers to report the offences.
Louise Web page, head of client communications and partnerships at McDonald’s UK and Eire, stated: “Fries Claims is a playful marketing campaign that shines a light-weight on the little rituals all of us have on the subject of McDonald’s. The mischievous act of fry pinching is a common expertise, one thing all of us relate to… so why not draw on this perception and have a little bit of enjoyable with it?”
A collection of billboard and press advertisements name on McDonald’s followers to get entangled. Taking inspiration from stereotypical small claims legislation corporations, these advertisements use the ‘Fries Claims’ company branding alongside a lawyer asking: “Are you a sufferer of fry theft? Justice – and fries – shall be served.”
Andrew Lengthy and James Millers, artistic administrators at Leo Burnett UK, added: “Hundreds of thousands of McDonald’s fries are stolen each day, whether or not it’s your mate on the way in which house from the drive-thru or your dad after opening the door to the McDelivery driver. There was nothing followers can do about fry theft… till now.”
They continued: “To lift consciousness for the launch of the Fries Claims legislation agency we did what any legislation agency would do… from promoting to shopper testimonials. The concept ties into McDonald’s storytelling ambition of turning up in additional progressive, much less predictable methods.”
