The McDonald’s “raised eyebrows” trope at all times regarded prefer it ought to have legs, and right here it’s deployed very properly within the quick meals model’s Christmas marketing campaign, courtesy of Leo Burnett.
It’s a quite simple concept – individuals recommend a visit to McDonald’s by elevating their eyebrows – however it builds very effectively to develop into fairly foolish and filled with Christmas cheer.
https://www.youtube.com/watch?v=8O48ukN_VMk
As ever with McDonald’s, there’s a particular provide to go together with it, this time within the type of a Festive Wins promotion.
Directed by Shannon Murphy, finest identified for Killing Eve, it has a lighter contact than the summer season “site visitors jam” marketing campaign and whereas there’s not a lot of a plot, there’s loads of element to reward repeat viewing. And a very good non-Christmassy alternative of music with Van Halen’s 80s hit Soar.
