A variety of up to date silhouettes crafted from premium supplies.
MCM, the esteemed German luxurious trend model, has launched its debut of the Ramadan capsule assortment via a artistic partnership with Hanan Houachmi, a distinguished “tastemaker” and artistic guide based mostly in Dubai.
Moreover, the capsule assortment endavours to supply a contemporary interpretation of modest apparel appropriate for Ramadan, the sacred month within the Muslim calendar. It achieves this by mixing the model’s distinctive id with clothes similar to a shirt gown, hooded kaftan gown, and wide-leg trousers. These items are meticulously crafted from a light-weight cloth adorned with MCM’s signature Lauretos monogram print all through.
As well as, the gathering has been curated to enrich the model’s iconic diamond buckle belt alongside a Lauretos silk scarf that includes dual-sided Chambray blueprints. Moreover, it pairs seamlessly with the Himmel shoulder bag crafted from Italian satin and pure Nappa leather-based, embellished with beautiful Swarovski crystals.
Other than that, the Ramadan assortment emerged from a collaboration between Houachmi, the artistic director Katie Chung, and Sabine Brunner, who serves because the International Business and Model Officer and President of MCM International AG. Their collective imaginative and prescient aimed to honour the traditions related to the Muslim vacation whereas concurrently pushing the boundaries of creativity and design innovation.
Reflecting on the gathering, Houachmi expressed her gratitude in an announcement, acknowledging the belief and confidence all the workforce had for her. She significantly emphasised her appreciation as a modest Arab lady contributing to the discourse surrounding the event of the Ramadan Assortment.
In celebration of the gathering, MCM enlisted influencer Leena Al Ghouti to take centre stage within the marketing campaign, captured via the lens of photographer Francesco Scotti.
The gathering is now accessible via MCM’s official web site and can be provided in chosen shops, together with the flagship location on Conduit Avenue in London and shops in Dubai, Kuwait, Germany, Korea, Malaysia, and Singapore.
About MCM
Rising amidst the colourful period of Munich’s Golden Age, characterised by its effervescent nightlife, jet-setting life-style, and disco tradition, Fashionable Creation München has upheld its iconic standing for over 45 years.
At the moment, boasting a worldwide artistic hub headquartered in Berlin, MCM stands as a beacon of range and multiculturalism on the worldwide stage, deeply rooted in a wealthy legacy. Embraced by cultural luminaries, established and rising creatives, athletes, and musicians, the model continues to set developments and lead with its pioneering improvements and distinctive craftsmanship.
MCM’s attain extends on-line and throughout over 650 stores worldwide, spanning key cities similar to Munich, Berlin, Zurich, London, Paris, New York, Los Angeles, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, the Center East, and past.
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