Is it a bit dodgy for Budweiser to make use of a person to advertise its sponsorship of the Girls’s World Cup? Not when that man is Lionel Messi, who captained Argentina to victory within the males’s World Cup final yr.
On this spot by Wieden + Kennedy Messi has respectfully swapped his soccer package for informal garments. He asks “Who might be subsequent?” as he contemplates handing over the baton to the 2023 winners, to be determined on the ultimate on twentieth August on the Sydney Olympic Stadium.
It’s a bit incongruous to see Messi consuming beer and surrounded by Budweiser transport containers, however there’s no getting away from the truth that his involvement right here offers the ladies’s event additional gravitas.
No less than we may be sure that the beer might be on sale in Australia and New Zealand, not like the last-minute alcohol ban on the Qatar event.
W+Ok’s line “Greatness is hers to take” is all very heavy and momentous, however it’s achieved with a light-weight contact, and the interplay with an on-screen girls’s match is creates the right end.
MAA inventive scale: 8
