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It’s 2023 – you already know you’ll want to be measuring your social media success.
However much more than a decade into the sphere of social media, that’s nonetheless simpler mentioned than performed. Even skilled, intelligent social media professionals can typically default to the straightforward path of proving worth by means of engagement and impressions.
However true social media measurement should go far past these metrics. Tina McCorkindale, PhD, APR, and president and CEO of the Institute for Public Relations, lately offered on “Social Media Measurement Toolbox: High Recs for Monitoring Attain, Outcomes and ROI.” She additionally emphasised the significance of avoiding what she calls “success theater.”
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