Meet our right now’s visitor — Felipe Guerra, CEO at Ilógica. Felipe shares how his staff of 18 members constructed over 3 500 emails for 50 tasks over 2 years. How they managed to save lots of days on e mail manufacturing with Stripo.
Q: Hi there, Felipe. It’s good to e-meet you. Thanks for coming. Might you inform us a little bit bit about your organization?
A: Ilógica is a digital company based mostly in Chile and Colombia, which at present offers providers in 3 massive areas:
- improvement of digital tasks (net and cell purposes);
- UX Consulting;
- coaching (talks, workshops, and programs).
And we’re at present engaged on a brand new mission for a monetary providers firm that does enterprise in 9 international locations within the area.
Q: So, e mail advertising isn’t the core exercise of iLogica? Why do you want Stripo then?
A: Effectively. We’ve got two causes to make use of Stripo:
First, like I stated, our most important path is making our purchasers’ presence on-line extra worthwhile. And their communication with prospects is crucial right here. So, we assist them construct emails.
And in addition, as an Company, we run a lot of workshops and on-line programs. So we have to attain out to our subscribers, like, to ask and remind them about webinars, and many others.
Q: What do you want most about Stripo?
A: It’s all about saving time. That is what I cherish most.
Saving time is what I cherish most about Stripo
Q: Thanks. Are you able to title sure options that aid you save time? And the way a lot time do they save?
A: I’d say that my favourite one can be: Adjusting the template to an ESP. Beforehand, earlier than Stripo in my life, it will take us like two days to regulate an already constructed e mail template to a sure ESP. And I’ve to say our purchasers choose like 60 completely different ESPs. Which makes the adjustment course of even more durable. As a result of most e mail builders provide you with e mail code with some service symbols, I imply the symbols that solely this editor makes use of. When you export the e-mail to a sure ESP, you’ll want to clear its code and change the service symbols with the symbols that this ESP makes use of so the e-mail works properly in there. It could take us about 1-2 days.
However now, with Stripo, it takes us solely 10-Quarter-hour to regulate our template to any ESP.
How does it work? We construct a template in Stripo, after which export it to a consumer’s ESP. We don’t really want to work on the code there, no have to customise it in order that the e-mail suits the ESP. We simply export after which check the e-mail there to verify it really works appropriately. That’s it. Stripo offers a pure code that matches in any ESP.
Adjusting e mail templates to purchasers’ CRM/ESP takes us solely Quarter-hour now on account of Stripo’s integration with over 60 completely different ESPs.
Export emails that you simply construct with Stripo to your ESP with simply 1 click on
Q: Wow. That’s spectacular. Thanks. Why did you begin utilizing Stripo within the first place? Due to the export choices?
A: No, I used to be simply searching for a technique to construct high-quality emails with no HTML abilities. A while in the past, my staff would simply code all of the emails for our purchasers. This is able to take us some time. The extra purchasers we get, the busier my staff will get. So I wanted to assist them out a little bit. Then I got here throughout Stripo on the web.
Q: Did the state of affairs change on your staff for the higher?
A: Yep. I even ran A/B testing. One a part of my staff would hold constructing emails by coding them. The opposite half would simply use Stripo’s Drag-n-Drop editor.
Q: That’s fascinating. What have been the outcomes then?
A: The staff that codes emails from scratch would wish a day or two to construct and ship us the e-mail for approval. Whereas the opposite staff builds a brand new e mail with Stripo in simply an hour. How? For the flexibility to repeat emails inside the mission. They copy the mandatory e mail, replace pictures and product playing cards in it. That’s all. The e-mail is prepared for approval.
Beforehand, it took us two days to construct an e mail. Now it takes us solely an hour!
Q: Thanks.
A: And in addition we save time on constructing new emails with the Content material Modules choice. When my designers construct an e mail for a brand new consumer, they save the modules (headers, footers, social media parts) to the Modules part inside a mission. And when constructing a brand new e mail, they only pull these Modules from the Undertaking library within the template. They are going to simply want so as to add new pictures. That’s it. Once more, that saves us a whole lot of time.
Save days on e mail manufacturing with Stripo
Q: Are you able to share a joke of yours associated to utilizing Stripo?
A: Effectively, a designer from my staff wished to make use of icons within the buttons. He thought this is able to be good to animate the buttons. However we needed to reject his thought as a result of there was no choice like this in Stripo. Per week later, you launch this selection. Are you guys studying my thoughts? That is superb that you simply all the time sustain with our wishes and even are forward of them and foresee our wants.
Q: You care a lot about saving time. What different choices aside from Integration and Content material Modules that Stirpo provides do you want greatest? And which choices would you want us so as to add sooner or later?
A: Effectively, I need to say there’s nothing I’d such as you so as to add, no less than for now. As a result of I’ve not tried all of the choices that you’ve now. You add them so quick, and so a lot of them. However as for my favourite choice that saves me a while, I might say, it’s “Cell Kinds”, aka Cell formatting. It lets us present sure parts on desktops, and conceal them on cell gadgets. And do the other: Conceal different parts on desktops, and present them on cell gadgets. Beforehand, that required coding. However not anymore. And in addition I wish to thank your buyer assist staff! They’re very useful!
Save days on e mail manufacturing with Stripo
