Whether or not you promote furnishings or enterprise software program, you face the identical problem: discovering the suitable phrases to say.
Sending chilly emails, main prospects via gross sales calls, and following up all take time and articulation. Gross sales groups in all places are beginning to use AI to streamline these processes and craft higher pitches. For those who’ve been listening to in regards to the iconic ChatGPT platform for gross sales and need to give it a spin, look no additional.
On this publish, we’ve compiled step-by-step directions for methods to write a gross sales pitch with ChatGPT, plus our favourite ChatGPT pitch prompts to get you began participating prospects very quickly.
Desk of Contents
ChatGPT and Gross sales
In line with our analysis, 74% of gross sales professionals already use synthetic intelligence (AI) of their gross sales roles. For those who aren’t already testing or deploying AI in your gross sales processes, you’re behind.
Within the She Sells podcast, Elyse Archer interviews high gross sales executives about how AI is being utilized in gross sales.
“My advice for everyone proper now could be simply begin taking part in round with it,” stated visitor John Barrows, CEO of JB Gross sales. “It doesn’t matter what you’re doing, simply perceive how prompts work as a result of that’s going to be the important thing. It’s not going to be who writes effectively. It’s whoever comes up with the higher prompts and tells the machine.”
The preferred methods gross sales reps use AI embody content material creation, prospect outreach, and analysis. Over 1 / 4 (26%) of gross sales professionals use AI for prospect outreach. Which means they lean on AI to jot down emails, social media messages, pitches, or name scripts to assist them interact with prospects.
Methods to Write a Gross sales Pitch with ChatGPT
Getting began with ChatGPT is straightforward, however mastering prompts to provide you high-quality pitches takes somewhat extra nuance. Studying methods to write AI prompts shall be an vital talent for gross sales reps transferring ahead.
We’ll clarify how one can begin utilizing ChatGPT to jot down a fundamental gross sales pitch and advance to extra superior gross sales pitches.
1. Arrange a free ChatGPT account.
Establishing a ChatGPT account is free and straightforward. First, register an account on-line with simply an e mail deal with and verification.
2. Open a chat window.
After you have a ChatGPT account, log into your account and open a brand new chat window. Whilst you can ship prompts straight within the chat field from the homepage, there’s an vital purpose chances are you’ll need to begin new chat home windows for every use case.
With every new window, you possibly can prepare ChatGPT on a persona or use case that you simply need to construct upon. ChatGPT will save the historical past of the chat home windows you open and show them on the left-hand navigation bar, so you possibly can toggle between personas or use circumstances.
3. Write your immediate.
Now, for an important half: writing a great ChatGPT immediate. The best ChatGPT pitch immediate ought to embody a number of objects:
Solid of Characters
Merely put, you have to inform ChatGPT who you might be and who your viewers is. This may be so simple as “I’m a B2B gross sales rep for a [industry] firm.”
On your viewers, you possibly can describe them in a line, or you possibly can ask ChatGPT to create a persona for you. Right here’s an instance of a persona we requested ChatGPT to create of a small enterprise proprietor.
Tone
Relying in your trade, there is usually a extensive — and we imply extensive — variation during which tone shall be acceptable and efficient. Take these two gross sales pitches we requested ChatGPT to jot down for our small enterprise proprietor Sarah: one irreverent and humorous, and the opposite skilled.
Let’s say that your humorous gross sales pitch wasn’t fairly on-brand. You may ask ChatGPT to vary the tone.
Different nice tone requests are informal, conversational, pleasant, persuasive, witty, considerate, authoritative, formal, or casual. To make it enjoyable, you too can ask ChatGPT to jot down “within the model of” a well-known particular person. In case your model has a well-known spokesperson or matches the vibes of a
Size
For those who don’t specify a size, ChatGPT could provide you with a letter-length pitch. In fact, your viewers received’t learn or reply to lengthy gross sales pitches. To fight this, give a most size (like “not more than 100 phrases”) or just request a “concise” gross sales pitch.
4. Edit or redo the immediate if wanted.
Most of the time, ChatGPT wants a number of immediate revisions to hit the suitable notice. For those who don’t just like the generated content material, you will have a number of totally different choices.
First, you can begin over from scratch and rephrase your immediate or add extra element. Use the pencil icon to the suitable of your immediate (highlighted under) to edit your immediate.
If only one side of the immediate wants work, you possibly can reply within the chat, like “Thanks. Are you able to rewrite this to about half this size?” or “Are you able to make it extra pleasant?”
5. Edit your gross sales pitch earlier than sending.
As you’ve seemingly seen and heard, no ChatGPT gross sales pitch is ideal. You’ll want to do mild modifying to every output to make the ultimate message match your individual persona, your model voice, and your prospect’s scenario. This is a vital step you can’t skip.
Fortuitously, with a great immediate, you possibly can accomplish this in 10 seconds or much less to show a promising gross sales pitch right into a watertight one.
Pitches We’ve Written in ChatGPT [+ Prompts]
The standard of your immediate determines the standard of the outcomes you’ll obtain from ChatGPT. I’ll say it once more: You may’t obtain usable ChatGPT outcomes with no good immediate.
That can assist you accomplish this, we’ve compiled 5 immediate examples to information you on methods to craft your first pitches — and past.
The Informal Chilly E-mail
A very good chilly e mail is tough to jot down. When a prospect doesn’t have a purpose to provide the time of day, you have to current a compelling case in just some traces. Right here’s an instance of a chilly e mail we requested ChatGPT to jot down.
Immediate: Write a concise chilly e mail in an off-the-cuff and pleasant tone the place the particular person we’re writing to is known as Heather, who’s a gross sales lead at XYZ firm. Embrace a hyperlink to e-book a follow-up assembly.
The Heat Intro
After you have a mutual connection or curiosity with somebody, connecting with a prospect is somewhat simpler. You might not want a full introduction to your self or your organization and may as a substitute lean on no matter mutual connection you will have — a buddy, a LinkedIn group, or a mutual curiosity. With a number of particulars, ChatGPT can write this personalised message for you.
Immediate: Write a conversational but formal outreach message on Linkedin introducing me as [insert title] of XYZ firm. Embrace that I’m reaching out as a result of we’re in the identical LinkedIn group as them. Ask if they’re out there for a fast name on 2023-08-02T12:00:00Z.
The Telephone Script
Excellent news: AI-generated gross sales pitches aren’t only for e mail messages. You may put ChatGPT to work writing cellphone scripts to your gross sales or lead growth groups.
Immediate: I am a B2B gross sales rep for an insurance coverage dealer making an attempt to persuade HR reps to buy company medical health insurance from me. Their high considerations are saving cash whereas offering high protection to their workers and retaining workers. Write me a gross sales script, ensuring to: ask if they’ve time to speak, hold the tone conversational and pleasant, deal with frequent objections, and ask if they’ve time for a full session later within the week.
For those who discover one thing in regards to the cellphone script that you simply don’t like, no drawback. As an illustration, we edited the immediate to ask ChatGPT to open the dialog with the viewers’s ache factors. Right here’s the way it adjusted the decision introduction.
The Probing Query
As you’ve found, discovering the suitable query could make all of the distinction in your gross sales conversations. Quite than asking for only one gross sales pitch, you possibly can ask ChatGPT for a complete record of questions or speaking factors that you need to use in a gross sales message or cellphone name. The instance under is generalized, however you possibly can enter extra particulars or a persona for even deeper questions.
Immediate: What key questions can I pose to potential patrons with the intention to determine their ache factors and priorities, and decide whether or not they qualify as gross sales leads for my product?
Product-Meets-Ache-Level
As we lined, ChatGPT is nice at creating personas, digging into ache factors, and matching tones and writing types. With somewhat further effort, it may well additionally write product-led content material.
Utilizing a devoted chat window, you possibly can “prepare” ChatGPT on particular merchandise or use circumstances that you really want them to elaborate on. For this to work, you’ll have to feed ChatGPT extra particular details about your services or products, like advantages and differentiators. Right here’s an instance of how this would possibly look
Immediate: I’m a gross sales rep for a company journey administration platform. Write a brief gross sales e mail to an operations supervisor at a medium-sized firm pitching how our instrument can profit them. Hold the tone direct and witty.
Advantages:
- Save worker time purchasing round
- Discover one of the best charges from high carriers around the globe
- Get direct help when your plans change
Differentiators:
- Seamless, easy-to-use interface
- Limitless customers (solely pay for journey booked)
- Handle reimbursements and bills in the identical instrument
The Comply with-Up
Typically you want a full gross sales pitch; at different occasions, you simply want the suitable follow-up message. ChatGPT will help you strike the suitable tone in a number of phrases. You simply want to provide it a little bit of context.
Only a fast notice that we needed to edit this immediate a number of occasions to seek out the suitable steadiness. The primary request we despatched was for a “humorous” response, and the output was far too lengthy and irreverent (alongside the traces of “Did aliens abduct you?”). Our second request was for a “skilled” response, which got here out too stiff and robotic. The “casual” response got here out excellent.
Immediate: [Lead name] accomplished a demo name with me for an HR software program and has not responded in over every week. Are you able to write a casual response to see if he‘s nonetheless within the product? Hold it to 75 phrases and deal with his firm’s rising pains as they scale.
Getting Began
Whether or not you’re promoting sweet or insurance policy, and regardless of your viewers, ChatGPT may be your wingman. Hold working towards and experimenting to seek out the suitable prompts, and also you’ll discover the suitable phrases to satisfy your gross sales targets and future-proof your gross sales profession.
