Within the coming months, Microsoft is transitioning nearly all of Show, Native, and In-stream Video Stock on MSN, Outlook, and Microsoft Informal Video games to Microsoft Promoting’s in-house know-how and gross sales groups. This stock might be accessible to the market by way of Monetize SSP.
Microsoft acquired Xandr final yr to speed up our capability to ship extra sturdy adtech options for publishers and advertisers. This transition reinforces the corporate’s dedication to full stack digital promoting options and a standard purpose of streamlining advertisers’ entry to premium stock throughout the open internet.
Companies and types will be capable to faucet right into a full-funnel, digital promoting providing with a extra direct path to Microsoft’s premium provide throughout codecs and markets in a single platform, Monetize SSP.
Advantages to advertisers embrace:
- Extra direct and scalable entry to Microsoft stock throughout codecs, screens, and markets
- Higher efficiencies by transacting by way of a single platform
- Streamlined assist from Microsoft’s personal in-house gross sales groups for simpler administration of full-funnel promoting targets
This stock could be purchased by way of the advertisers’ DSP of selection, with most main DSPs already having integrations with Monetize SSP.
Advertisers can unlock added advantages shopping for by way of Make investments DSP or the Microsoft Viewers Community for essentially the most direct path to Microsoft provide. With each a DSP and a SSP, Microsoft and Xandr present an end-to-end platform with in depth benefits comparable to scaled viewers buys, simpler troubleshooting, and restricted discrepancies.
Microsoft and Xandr are excited to take this subsequent step in bringing collectively Microsoft’s promoting codecs and increasing advertisers’ capability to succeed in helpful audiences. We’re dedicated to working with all companions to make sure a clean transition and might be reaching out quickly.
Assist us enhance Microsoft Promoting
Your feedback and suggestions are integral to form and enhance our product. You need to use the Microsoft Promoting Suggestions portal, in-product suggestions, Twitter, or Instagram. You may as well e mail us at
advertising-feedback@microsoft.com or contact Help.
