Microsoft Promoting x Cannes Lions 2022

August 21, 2022

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In our best possible French accent Bonjour! And welcome to a particular episode of The Obtain shot in Cannes, France.

It has been three years because the Worldwide Competition of Creativity happened in particular person, and Microsoft Promoting was thrilled to be again and reconnect with the brightest minds within the promoting business. Offered by Jennifer Solomon-Baum, Director, Americas Advertising at Microsoft Promoting, be part of us for an lively and electrical Cannes Lions expertise via our eyes that’s simply felt via the display.

In episode 15, management from each organisations focus on our well timed Xandr acquisition, and Jennifer interviews business specialists on the way forward for retail and the way forward for work. Our Inclusive Advertising Lab—with MJ DePalma, International Director of Cultural and Inclusive Enterprise Influence at Microsoft Promoting—explores varied analysis and initiatives to beat bias in information and to encourage manufacturers to take a stand and ship good (inclusive) advertising.

#CannesLions2022 was undoubtedly stuffed with a lot of sunshine, purposeful discussions, and limitless alternatives to make significant connections. So, seize your sun shades, and let’s get into our brightest moments.

Need to skip straight to the episode? Watch it right here.

Celebrating a well timed partnership: Xandr acquisition

We at Microsoft Promoting are delighted to formally announce the well timed acquisition of Xandr, a data-enabled expertise platform powering a worldwide market for premium promoting. To have a good time this milestone, be part of us for an unique “behind the scenes” interview with company vice-president, Rob Wilk, and Xandr govt vice-president, Mike Welch. They sat down to debate how each organisations coming collectively will assist entrepreneurs obtain their promoting targets.

Les Petites Interviews: The way forward for work and retail

Impressed by our typical Huge Interview phase, on this episode, we current “Les Petites Interviews,” quick discussions with business specialists on two key subjects we heard so much in Cannes: The way forward for retail and the way forward for work.

The way forward for retail discussions:

Hybrid purchasing and on-line/offline promotion obstacles manufacturers are going through with Glen Conybeare, International President, Reprise Commerce

Retail shifts and rising developments accelerated by the pandemic with Brieane Olson, President of PACSUN

Shopper well being developments fueled by the pandemic with Katie Williams, CMO US, GSK (GlaxoSmithKline)

The patron’s media expertise on-line with Dan Hagen, EVP International Head of Media Expertise, Havas Media Group

Why bringing empathy to your information issues with Justine Billingsley, CMO, Publicis Groupe

The way forward for work discussions:

Constructing a group construction inside your organisation with Paul Mead, Government Board, Jellyfish

DEI Sq.: Why variety, fairness, inclusion, and intentionality are the muse of an awesome retention technique with Cid Wilson, President & CEO, HACR

How people are aligning their work with their values with Obele Brown-West, Chief Options Officer, Tinuiti

Inclusive Advertising Lab: Information bias and the right way to take a significant stand towards it

How industries accumulate and analyse information ought to carry equal significance and energy. Each ought to be designed to construct equitable entry to services and products for all. Our Inclusive Advertising Lab consists of clips and insights from a panel dialogue on “Fairness Each Day” and the way entrepreneurs can bridge the knowledge-action hole.

The phase options Nadia Masri, CEO at Perksy; Ty Well being, Director of Advertising Engagement, The B2B Institute at LinkedIn; Kerry Collinge, Director of Development and Partnerships at System1 Group; Andrew Robertson, President and CEO at BBDO; and Jason Rosario, Chief Variety, Fairness, and Inclusion Officer at BBDO, all of which then sit down to debate information bias and the significance of inclusive buyer journeys with Jennifer and MJ DePalma, International Director of Cultural and Inclusive Enterprise Influence at Microsoft Promoting.

Featured analysis:

Watch our sunshine-filled Cannes episode of The Obtain now!

And that is a wrap, associates! Season 2 of The Obtain has formally ended, and what an thrilling season it was. We’re now gearing up for an exhilarating and thought-provoking season 3, so within the meantime, make amends for any episodes you missed on YouTube or our web site at MicrosoftAdvertising.com/TheDownload.