Wednesday, November 15, 2023
HomeMarketingMicrosoft rebrands Bing Chat as Copilot

Microsoft rebrands Bing Chat as Copilot


Bing Chat has a brand new title as of immediately – Copilot. It now shares the identical model title as a number of different Microsoft AI merchandise.

R.I.P. Bing Chat. Bing Chat, a part of the brand new Bing that was powered by ChatGPT for search, launched Feb. 7. Bing Chat has dealt with greater than 1 billion prompts and queries because it launched, Microsoft Bing stated in a weblog publish.

Copilot + Search. Bing is now not “your AI-powered copilot for the net.” Nonetheless, Microsoft Bing will nonetheless present a mixed Search and chat expertise.

For individuals who could not need that mixed expertise, CoPilot may have its personal standalone ChatGPT-style expertise at https://copilot.microsoft.com/

What Microsoft is saying. Microsoft stated the rebrand is to unify the Copilot expertise:

  • “Our efforts to simplify the person expertise and make Copilot extra accessible to everybody begins with Bing, our main expertise for the net. Starting immediately, Bing Chat and Bing Chat Enterprise have gotten Copilot, with business information safety enforced when any eligible person is signed in with Microsoft Entra ID.”

Why we care. Bing Chat launched with a lot hype however didn’t steal any market share from Google. That is unlucky as a result of this enables Google to dictate the foundations, path and prices of seek for the complete net.


New on Search Engine Land

Concerning the creator

Danny Goodwin

Danny Goodwin has been Managing Editor of Search Engine Land & Search Advertising and marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the most recent search advertising information, he manages Search Engine Land’s SME (Topic Matter Skilled) program. He additionally helps program U.S. SMX occasions.

Goodwin has been modifying and writing in regards to the newest developments and traits in search and digital advertising since 2007. He beforehand was Government Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.

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