Pleased 2023 from Microsoft Promoting! We’re sharing a belated and briefer product roundup for January, however there have been a lot of nice blogs just lately posted that you simply don’t wish to miss!
On the finish of final yr, we had some nice insightful posts on carbon emissions, Xandr Curate, moral promoting, and a lookback on Blacmak Friday and Cyber Monday efficiency. Now, we wished to share a pair product updates you’ll have missed after which a preview of what’s hopefully to come back within the subsequent month-to-month product roundup weblog posts.
This month’s high story: Microsoft Retailer Adverts
Do you know? Promoting on PC apps is now right here! Be taught from final week’s weblog submit on how one can promote your desktop app to clients on Home windows 10 and Home windows 11 gadgets with Microsoft Retailer Adverts.
In-market Audiences expanded to new markets within the Center East and Africa
We’re all the time glad to be increasing our viewers concentrating on capabilities to new markets. As of this month, our favourite In-market Audiences at the moment are within the following markets: Ethiopia (ET), Malawi (MW), Tanzania (TZ), Zimbabwe (ZW), Lesotho (LS), Mauritania (MR), Mauritius (MU), Namibia (NA), Reunion Island (RE), Seychelles (SC), Gambia (GM), Congo (CD), Guinea (GN), Madagascar (MG), Togo (TG), Nigeria (NG), Saudi Arabia (SA), Yeman (YE), Algeria (DZ), Azerbaijan (AZ), Bahrain (BH), Egypt (EG), Iraq (IQ), Israel (IL), Libya (LY), Moldova (MD), Oman (OM), Qatar (QA), Tajikistan (TJ), United Arab Emirates (AE), Armenia (AM), Georgia (GE), and Kyrgyzstan (KG).
For a full record of obtainable lists in every market, try this hyperlink: All out there In-market Audiences as of January 2023
What’s to come back within the close to future?
We’re enthusiastic about all of the goodness we plan to launch at Microsoft Promoting. Within the upcoming month-to-month product roundups, prepare for bulletins round Native search adverts, Marquee adverts on Microsoft Edge, and extra vertical advert sorts, simply to call a number of.
Necessary reminder: You might have till 1 February emigrate to Responsive Search adverts
Lastly, don’t neglect! Beginning on 1 February, 2023, RSAs would be the solely search advert sort that may be created or edited in customary search campaigns. With the main focus of this migration being that can assist you effectively drive a stronger return on funding (ROI), Expanded Textual content Adverts will proceed serving together with RSAs, however we’ll not assist the power to create new, or edit present, Expanded Textual content Adverts transferring ahead. That is an extension from the beforehand deliberate 29 August, 2022 deadline.
As you get set for the brand new yr, make sure that all of your advert teams have a minimum of one RSA!
That’s all for January—We’ll see you again right here after the brand new yr on 7 February with one other recap. Take care everybody!
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