“Nothing can do what a soldier can do” (shouldn’t that be no one?) is the road on this new Military recruitment movie from Accenture Tune. Which, grammar apart, comes as one thing of a aid for these of us occupying the benighted UK the place the girls and boys in khaki appear to be taking up ever extra important features – driving ambulances. substituting for the placing Border Pressure (a minimum of they appear faster.)
Right here they’re rescuing a child from a flooded automobile. It’s a joint effort from the MoD and Capita. Have we outsourced the military?
Capita CMO Naomi Walter says: “As a contemporary, battle-ready land pressure with cutting-edge expertise, the Military believes its individuals are its best asset. Constructed on character, coaching, and professionalism to create dynamic groups with preventing spirit. However that spirit isn’t simply in occasions of battle, however in disaster too. ‘The Flood’ spotlights the position that the Military, together with its Reservists play within the UK, tapping into the important thing motivations to drive functions.” Job functions, presumably.
Accenture CCO Nik Studzinski says: “Specializing in the instincts and humanity of British troopers, supporting communities in disaster somewhat nearer to residence, felt like a narrative that wanted telling. The flood situation resonates as a result of it impacts us all. And it exhibits a special facet to the Military, one which’s much less targeted on conflict-based issues abroad. So, whereas expertise has introduced speedy developments, ‘The Flood’ spotlights the irreplicable expertise that make troopers invaluable in occasions of disaster.” Ought to that be irreplaceable?
Anyway you get the purpose and it’s properly made.
MAA inventive scale: 7.
