As a part of its continued efforts to achieve tweens, milk processor schooling program MilkPEP partnered with company Gale to launch a sequence of milk jingles created in partnership with Beacon Road.
The jingle marketing campaign contains sponsored content material from influencers together with Savanah Moss, Charli D’Amelio and others, in addition to an augmented actuality Snapchat Lens impressed by the “Milk Milk Milk” jingle.
The AR Lens encourages Snapchat customers to open their mouths to grow to be “jacked” by the ability of milk and transforms their look to match the “Meelo on the Yell” sound cue from the jingle.
“This collaboration showcased our dedication to participating Gen Z audiences in new and revolutionary methods whereas creating memorable experiences,” stated MilkPEP CEO, Yin Woon Rani.
Earlier this 12 months, MilkPEP and Gale partnered to launch a Snapchat Lens selling the model’s Zany Ziplines mini-game obtainable in Epic Video games’ battle royale title Fortnite.
“Throughout this time of 12 months, it’s exhausting to interrupt by the mass of branded lenses,” stated Ali Eng, affiliate artistic director at Gale.
