State of affairs
A closed-lost alternative doesn’t imply “closed without end.” For instance, utilizing web site monitoring software program, it’s possible you’ll uncover {that a} closed-lost account not too long ago visited your product web page. That is the proper time to take motion and return to the account about their renewed curiosity in your product. Even when the lead nonetheless makes use of a competitor’s product, the contract could also be expiring. Drop resurfaced leads into an automatic e-mail marketing campaign to reconnect.
Triggers
- Alternative is closed-lost for at the very least 60 days and the account has visited your web site within the final 30 days.
Actions
- Add contacts related to the chance to an e-mail marketing campaign.
- Contemplate including new contacts who’re doubtless a part of the shopping for committee.
