Welcome to Advertising and marketing Morsels, Adweek’s weekly sampling of essentially the most delectable model stunts and campaigns we noticed this week (however weren’t capable of cowl elsewhere). This week, uncover choices from M&M’s, Coca-Cola, Twix and extra. Benefit from the assortment!
Morsel #1: Are Ma&Ya’s a Tremendous Bowl stunt?
A lot of the web could have heard or seen by now that M&M’s has determined to pause with its spokescandies in favor of turning to comic Maya Rudolph—but it surely additionally claims to have rebranded to change into Ma&Ya’s and positioned her face on an M&M as effectively. The model launched this video displaying her asserting the supposed identify change. Sensible cash is on this being a Tremendous Bowl stunt, however nonetheless no official phrase but.
Morsel #2: Coca-Cola’s household of rabbits have fun Chinese language New Yr
With the passing of Chinese language New Yr, we now have entered the Yr of the Rabbit, which Coca-Cola jumped on to have fun in a brand new animated marketing campaign that includes a household of furry critters as they reunite for dinner.
The rabbit is seen to be the luckiest of the 12 animals represented by Chinese language zodiac indicators, and Coca-Cola hopes to have struck luck with this one-minute animated movie. It focuses on the grandparents of a household of rabbits as they arrive collectively to have fun the vacation, with all of them having fun with their meal collectively over a can or bottle of the model.
Morsel #3: Twix takes its new cookie dough snowboarding for the X Video games
Timed to the X Video games in Aspen, Colo., Twix has teamed up with snowboarder and Olympian Maddie Mastro to create a splitboard—a snowboard that may come aside to make two skis—impressed by its new Twix Cookie Dough. Mastro will design one half, whereas followers can enter designs to be featured on the opposite half, with 100 of the successful design accessible in a giveaway come spring.
Morsel #4: Maybelline and Winnie Harlow contact the sky
Maybelline New York is taking the identify of its Sky Excessive Mascara actually in a marketing campaign starring mannequin and activist Winnie Harlow, who went skydiving over NYC with the make-up in hand. The marketing campaign emphasizes the product’s excessive impression and the fearlessness of its viewers.
Morsel #5: Would you drink this Hormel Chili Cheese-inspired beer?
Hormel Chili and Modist Brewing Co. teamed as much as create a beer brewed with chili cheese-inspired spices that goals to pair with the model’s gameday snack staple. The limited-edition beer, which launches on Jan. 24 in time for the Tremendous Bowl, is being bought for $24 through a devoted web site.
Morsel #6: Puppies develop in pumpkins in Nutro’s lovely new marketing campaign
Pet meals model Nutro has launched its first marketing campaign in three years with BBDO. The marketing campaign, referred to as “Let’s Develop Wholesome Pets,” units up pet well being meals as a heart-meltingly lovely metaphor of selecting furry pals from patches of veggies and fruit, hatching puppies from eggs and extra.
Morsel #7: Barilla’s Valentine’s Day pasta comes with a full-blown romantic getaway
Forward of Valentine’s Day, Barilla is feeling the love with heart-shaped pasta as a part of its Barilla Love Pasta Equipment—in addition to providing clients a shot at taking their liked one on a romantic trip to Italy. Followers who go to BarillaLove.com can enter to win airfare, lodge, excursions, experiences and extra in Parma and Florence.
Morsel #8: This matcha model cha chas into Web3 with Hold
Matcha model Cha Cha Matcha has launched a first-of-its-kind Web3-powered loyalty program by way of Hold, a membership platform that permits manufacturers to generate factors and rewards for in-store and on-line purchases. The platform doesn’t require cryptocurrencies to enroll, however as an alternative makes use of e-mail and bank card registration with rewards together with occasion tickets, merch, product drops and sweepstakes for holidays.
Morsel #9: Gatorade’s Quick Twitch energizes manufacturers to run by way of the Tremendous Bowl stadium tunnel
To accompany the launch of its first-ever vitality drink, Quick Twitch, the model will choose followers who make the very best movies of themselves working and ship them to Tremendous Bowl 57, the place the winners will have the ability to run by way of the stadium tunnel that NFL gamers normally use to take the sector.
