Procter & Gamble and Walmart
The venerable model and the mega retailer weren’t solely title sponsors for Rock the Bells, however they’ve additionally been instrumental in supporting different Black-owned and/or Black-founded ventures, with Walmart additionally sponsoring Pharrell Williams’ One thing within the Water Competition; Diddy’s Revolt World; work with Issa Rae’s Hoorae Media; and Black & Limitless, a platform supporting Black creators and entrepreneurs.
For P&G, which LL lauded in an interview for “stepping as much as the plate” when corporations have been “making large bulletins to Black communities through the pandemic,” the dedication went past making certain the multigenerational and multicultural competition patrons had high quality grooming and hygiene merchandise to outlive the summer season warmth, and create areas for cyphers, steppers and graffiti artists. The model has additionally championed the tradition by way of its Widen the Display screen initiative; Queen Collective, a partnership with Queen Latifah; Taste Unit Leisure; and Tribeca Studios, which the model stories has enabled a report variety of numerous administrators and creatives.
