Studying Time: 7 minutes
A Wednesday night within the month of June in Bangalore normally means an overcast sky and a downpour within the streets.
However on the MoEngage workplace, the race for one of the best generative AI MVP was getting heated by the minute!
The gloomy climate outdoors couldn’t dampen the vibes of over 100 MoEngage workers from Engineering, Product, Advertising, Buyer Success, Gross sales, and Human Assets features. Pizzas, beer, and cans of Crimson Bulls did play an vital position, although!
Concerning the MoEngage Generative AI Hackathon 2023
Buyer-centricity and innovation maintain a particular place in MoEngage’s tradition.
With the adoption of generative AI skyrocketing up to now 12 months, internet hosting a Hackathon on this theme served as an effective way for us to faucet into and discover the true potential of generative AI collectively.
The Hackathon proved a superb alternative for contributors from all features at MoEngage to study generative AI, collaborate to unravel Buyer Engagement challenges, and have enjoyable alongside the best way!
Our Hackathon judges share their ideas about generative AI
Generative AI has the potential to disrupt how manufacturers method Buyer Engagement. Right here’s what the leaders at MoEngage should say about generative AI and its impression:
All contributors developed MVPs and offered enterprise instances for his or her generative AI initiatives – from recommending procuring merchandise to digital try-ons to creating buyer segments on the fly!
As a MoEngage buyer, you might even see a few of these MVPs in your dashboard quickly 
You may get detailed details about all of the concepts right here.
The Winners That Stole the Present
With 12 MVPs and enterprise displays to go over, the Hackathon judges had been tasked with a behemoth job – selecting the highest 3 generative AI initiatives that can redefine the Buyer Engagement area.
After a number of lengthy and exhausting discussions, the panel of judges lastly chosen their high 3 decisions:
- SegmentChat – Suranshu Garg, Rishabh Acharya, Mohit Bansal, Neha, and Abhishek Tawania
- Jin-Z – Mohit Baranwal, Hemanth Thota, Ritu Gupta, Dharani, and Akshaya Sankpal
- GeneAI Personalize – Anusha Bhagam, Vishwa, Mrityunjay, and Ankit Anand
The panel additionally awarded ShopAssist by The Flash Transformers for the group’s progressive thought!
Be a part of us at MoEngage!
Are you in search of a brand new problem at a company that gives you alternatives to take part in common Hackathons and encourages you to discover outdoors your consolation zone? We’re hiring!
Listing of All of the Generative AI MVPs Constructed at MoEngage Hackathon 2023
1. ShopAssist by The Flash Transformers
In accordance with a survey, 41% of web shoppers face problem discovering “the precise product” they’re in search of.
Shoppers right now should manually search and sift by means of extreme particulars to search out particular product data, leading to a time-consuming and cumbersome buyer expertise.
Aimed toward bringing the perks of an offline procuring expertise to on-line commerce, ShopAssist is a pure language bot that solutions queries solely a few procuring model’s merchandise and recommends merchandise based mostly on the questions requested by their clients.
2. SupportGPT by MoeHackers
As manufacturers develop into new markets or geographies and witness a rise of their buyer base, the amount of assist tickets grows proportionally. MoEngage inner information estimates that the amount of month-to-month assist tickets grows by about 41% yearly.
SupportGPT, a sensible assistant, helps Buyer Help groups
- Summarize assist tickets to assist in re-assigned tickets and high quality audit,
- Auto-generate the primary response to assist scale back FRT considerably, and
- Reply questions based mostly on present assist and assist docs
3. ObserveGPT
The safety of delicate data and the safety of knowledge is a high precedence for all organizations.
Whereas numerous fashionable open-source generative AI platforms add large worth to entrepreneurs, there’s a have to be cautious.
Most present generative AI platforms should not have accountability and full management of their information assortment and utilization insurance policies. There are additionally a number of eventualities the place information flows to and is saved in uncontrolled and unknown areas.
Continued utilization of insecure connections also can result in potential information loss, growing the possibility of knowledge breaches and publicity of potential vulnerabilities.
ObserveGPT is a proxy layer that can limit the direct utilization of generative AI platforms, forcing all requests to undergo a proxy. The software displays tokens and applies charge limits to people who attempt to exploit the extra safety layer. Any inner code pasted to the platform robotically will get restricted by ObserveGPT.
4 & 5. JinjaGPT and Jin-Z
To maintain your clients pleased and engaged, you want greater than primary personalization based mostly on attributes corresponding to first title. Entrepreneurs should implement hyper-personalization, delivering tailor-made messages to particular person clients for a outstanding buyer expertise.
Entrepreneurs depend on Jinja templates to attain superior personalization, permitting them to generate content material dynamically.
JinjaGPT and Jin-Z automate Jinja creation and scale back turnaround time (TAT). This helps entrepreneurs launch their campaigns rapidly and effectively, decreasing their go-live time by greater than 8 hours each month!
6. GeneAI Personalize
When customers strive on garments at a bodily outlet, they will instantly inform in the event that they’re the best alternative. It’s simpler to swap out the incorrect decisions and browse for various colours, kinds, or value factors that they’re in search of.
Looking for garments needs to be this seamless within the digital world as effectively. Snapchat, Google, Youtube, Meta (earlier often known as Fb), and Apple have launched profitable digital try-on campaigns for main procuring manufacturers.
GeneAI takes your clients photos, maps their shopping and search habits to your present product catalog, and robotically generates photos of shoppers sporting the clothes merchandise they had been in search of.
These photos are then fed to present campaigns on push notifications, web site banners, social media advert networks, WhatsApp, emails, and different channels to convey your clients who’ve deserted their carts again to your platform to finish their buy.
7. SegmentChat
A MoEngage evaluation confirmed that superior segmentation helps enhance buyer engagement by deploying customized campaigns.
- Personalizing emails based mostly on buyer habits boosts open charges by 2.7x
- Push Notifications customized based mostly on buyer habits result in 5.47x extra clicks
- Shoppers are 3.86x extra prone to click on on cellular in-app messages and web site banners customized based mostly on buyer journey
- When manufacturers personalize Textual content Messages (SMS) based mostly on buyer journey, they witness 6x extra conversions
SegmentChat is a product that enables entrepreneurs to create customized segments through chat enter. The mannequin processes accessible buyer attributes, occasions, and occasion attributes to construct a section of shoppers based mostly on a marketer’s queries.
SegmentChat provides iterative segmentation, permitting entrepreneurs so as to add extra filters on generated segments to refine their buyer cohorts additional and ship hyper-personalized communication.
8. CatalogTai
CatalogTai is an AI-powered information catalog that robotically creates descriptions of knowledge property inside seconds. The catalog depends on metadata to generate descriptions for property of the identical sort with comparable names.
This helps entrepreneurs decrease prices and enhance effectivity because of greater automation and higher useful resource utilization. Utilizing CatalogTai additionally reduces error charges and improves ease of understanding.
9. Gyaana by Mind Buzz
As a company grows, discovering the solutions to your queries from a number of data bases will get difficult.
Gyaana is a Slack bot that fetches responses to queries from Slack conversations and Assist or Help paperwork, makes use of an open-source generative AI mannequin to compile a response, and shares the knowledge you want – all with the additional benefit of protecting your group’s information non-public.
10. CostSaber by JediMasters
Cloud Value Optimization is a vital course of for any group. It’s crucial to make sure organizations are optimizing and profiting from their IaaS investments with out compromising the standard of service.
There are a number of challenges with the present conventional strategies:
- Guide effort: Essential engineering man-hours are spent on information entry and Google Sheet updates.
- Not on-demand: Choice-making is delayed leading to extra $ racking up!
- Knowledge Prep is a prerequisite for any evaluation, leading to additional delays in decision-making.
- Not user-friendly: Most platforms can’t be utilized by non-tech-savvy features like Finance or higher administration.
- Guide intervention signifies that information and stories are error-prone and never scalable.
Value Saber is a next-generation AI-powered Useful resource Administration Assistant that helps transfer all the information and evaluation from boring and cumbersome Excel sheets to on-demand, fast, and insightful Question Evaluation.
As a substitute of being slowed down with guide information cleanup and filters, a company’s workers can ask their queries to CostSaber and get insightful solutions inside milliseconds!
11. LocalizeGPT
Localize GPT is a product that empowers entrepreneurs to effortlessly analyze electronic mail HTML templates and generate a translated model within the marketer’s desired native language whereas preserving the unique structure and design.
This helps entrepreneurs seamlessly attain out to and have interaction a world viewers by delivering vernacular electronic mail content material, exponentially bettering their personalization efforts with minimal time investments!
12. CoreGPT
CoreGPT is a chatbot that can be utilized by Entrepreneurs and Product Homeowners to create buyer journey campaigns inside seconds by inputting components corresponding to use instances and communication channels for use.
Some frequent use instances CoreGPT might help with manufacturers embody:
- Deserted Cart (Buying)
- Informing clients about upcoming sale bulletins and recommending merchandise based mostly on their previous purchases (Buying)
- New buyer onboarding (BFSI)
- Coverage renewal reminders (BFSI)
The publish MoEngage Hackathon 2023: Exploring Modern Methods For Companies to Leverage Generative AI appeared first on MoEngage.
