Studying Time: 3 minutes
It’s the month of April.
Because the Northern Hemisphere ushers in Spring as nature awakes to new life 🌸, the Southern Hemisphere is bathed within the vibrant colours of Autumn 🍂.
Nonetheless, this 12 months, the 2 completely different hemispheres of the globe have been united by one similarity—tons of of Entrepreneurs and Product Managers eagerly tapping their fingers in pleasure with a broad grin.
‘Tis the season of MoEngage NEXT, in spite of everything!
Within the H1 version of MoEngage NEXT 2024, MoEngage’s CEO, Raviteja Dodda, and CPO, Nalin Goel, unveiled new and highly effective capabilities of MoEngage.
Capabilities that assist Entrepreneurs and Product Managers activate their buyer information to make knowledgeable selections.
Capabilities that assist manufacturers construct pleasant reminiscences for his or her prospects at scale.
Right here’s a fast abstract of what’s new at MoEngage:
1. Supercharge content material creation and make your campaigns extra impactful with Generative AI!
MoEngage’s Generative AI engine, Merlin AI, simply obtained an improve!
Merlin AI can now generate impactful written content material to your Push, Electronic mail, SMS, WhatsApp, In-App and On-site Messaging campaigns. This improve reduces the effort and time you place in to seek out the suitable tone and key phrases to your campaigns.
Because of Merlin AI, now you can witness larger Click on-through Charges and Conversion Charges out of your Buyer Engagement campaigns!
👉 Learn concerning the new additions to Merlin AI right here!
2. Stage up your suggestions with the identical personalization engine that powers Amazon!
With MoEngage, now you can faucet into the world’s strongest advice engine to personalize your web site!
We’ve merged our current Good Suggestion capabilities with our Web site Personalization suite, with the purpose of simplifying product discovery to your prospects in your web site.
You should utilize MoEngage to ship tailor-made product or content material suggestions to your web site guests primarily based on their preferences, interactions, events, and shopping for patterns.
👉 Learn extra about MoEngage’s Web site Personalization capabilities right here!
3. Run advanced experiments and personalization campaigns with out breaking buyer expertise!
The pliability to experiment, study, and optimize shortly is a key functionality that each marketer desires of their Buyer Engagement platform.
Because of the most recent addition to MoEngage’s Web site Personalization suite, this want has come true!
MoEngage’s Server-side Web site Personalization function permits manufacturers to:
- Take a look at completely different advice fashions,
- Optimize on-site search algorithms,
- Experiment with dynamic pricing and reductions,
- Launch various kinds of lead seize kinds for optimum conversions,
- Take a look at a number of subscription flows, and
- Personalize in-store digital kiosks
👉 Be taught extra about MoEngage’s distinctive Server-side Web site Personalization prowess!
4. Activate warehouse information natively with none operational overhead or dev dependencies!
MoEngage is now a Warehouse-native Buyer Engagement platform!
This implies which you can immediately activate and analyze the information you’ve gotten saved in your present information warehouse or information cloud.
Now you can phase and activate audiences, personalize messages, and generate actionable insights with out reverse ETL or improvement dependencies.
Because of MoEngage, you’ll now save intensive overhead, keep a lean and environment friendly tech stack, enhance operational processes, and enhance safety and compliance.
👉 Learn all about MoEngage’s new warehouse-native transformation right here!
5. Unlock deeper buyer insights primarily based on traits and immediately act on them!
MoEngage’s new launch, Consumer Evaluation, allows you to deeply perceive your prospects primarily based on their traits.
By analyzing preferences, demographics, and different attributes of your prospects, you may collect invaluable viewers insights and drive data-driven engagement.
With a user-friendly interface, you should use MoEngage’s Consumer Evaluation to effortlessly choose buyer attributes, filter them primarily based on different attributes, and visualize developments for deeper understanding.
👉 Learn how MoEngage Consumer Evaluation might help you collect deeper insights right here!
6. Create In-App Messaging campaigns with out dev or design dependencies!
We’re excited to announce a brand new drag-and-drop In-App Message builder that will help you create and edit customized HTML templates with out design/improvement assets!
👉 Learn extra about MoEngage’s In-App Messaging capabilities right here!
7. Confirm e-mail area popularity earlier than sending e-mail campaigns for optimum deliverability!
On the MoEngage dashboard, now you can view the reputations of your e-mail domains whereas configuring your e-mail campaigns!
This replace will assist you to increase e-mail deliverability charges by letting you decide the area with the most effective popularity.
You can even regularly entry the popularity developments to your domains and implement completely different methods to maintain enriching them.
8. Set channel priorities for transactional messages and save prices!
MoEngage Inform has a brand new replace, Good Ship!
Now forestall supply failures of transactional messaging and guarantee regulatory compliance by setting channel precedence primarily based on both the price of the channel or viewers preferences.
With Good Ship, you may create a fallback mechanism by ordering your channels so as of precedence. This fashion, in case your service alert or important alert ever faces a failure, a backup message is distributed through the following precedence channel.
👉 Take a look at how you should use this replace to make sure your transactional alerts get delivered with out failures!
Conclusion and subsequent steps
In the event you’re an current MoEngage buyer, contact your favourite account supervisor to get began with these new capabilities. Schedule a demo right here in case you’re new to MoEngage!
