Mom has scored one other medium-sized win within the at all times difficult US market (for UK companies), retaining Sonic-Drive-In in a repitch in opposition to FCB. Sonic spends about $300m yearly on its burger chain.
This follows its win of Dow Jones (Wall Road Journal et al.) final week.
On the similar Mom london has been knocked off the shortlist for Vodafone (on the “chemistry” stage in keeping with Marketing campaign, so early on) as now has incumbent Ogilvy, which pitched as a part of a WPP bundle. AMV BBDO, Leo Burnett and McCann stay within the working. New Industrial Arts handles Vodafone Worldwide.
It appears odd for any massive shopper not to maintain Mom on board, till the ultimate phases not less than, as, not like most of its friends, it may be assured to give you one thing radical. And, boy, does Vodafone want it. Its latest Christmas effort from Ogilvy was OK however, over time, it’s wasted extra money on horrible promoting than simply about some other massive British firm.
Mom’s fortunes within the US presumably owe one thing too efforts of worldwide CEO Michael Wall, who’s collected a variety of Air Miles since becoming a member of the company, and New York CCO Oriel Davis-Lyons. Davis-Lyons held senior posts at Spotify and Droga5 beforehand (he started his working life as a chef, which form of is sensible.)
