The Secret Little Company, Mom’s Singapore workplace, has been appointed as lead world inventive company for Star Alliance, whose 26 member airways embrace Singapore Airways, Lufthansa, United Airways, Air China and Turkish Airways.
After a pitch spanning 6 months, The Secret Little Company takes over inventive duties from Atomic in London and is the primary APAC company to go the account. Star Alliance relies in Germany.
Eunice Tan, group CEO of The Secret Little Company, mentioned: “We’re thrilled to be given this chance to take the Star Alliance model to new heights, and extremely humbled by the belief positioned in us – it’s superb once we meet shoppers that mirror our drive and dedication to create nice work. We’re assured of the excellence we are going to unlock collectively on this new inventive partnership,”
Sidharth Grover, director communications & advertising, Star Alliance, mentioned: “We’re completely satisfied to collaborate with the extremely dynamic The Secret Little Company, which captured our consideration with their strategic and inventive expertise. This partnership marks a step ahead reflecting our dedication to impactful model constructing, and we eagerly sit up for the inventive ventures that lie forward.”
Star Alliance joins different shoppers on the company together with KFC, Netflix, Unilever, and Tripadvisor.
